Luminous Power Technologies has launched a new digital campaign featuring brand ambassador Sachin Tendulkar for its Luminous EDGE Portable Power Series, highlighting the growing demand […]
Category: Latest News
Apsara launches campaign for Zesta scented pencils
Apsara has launched a new campaign for its Zesta range of scented pencils, featuring the tagline ‘Awesome Smell, Writes So Well’. Conceptualised by Omnicom Media’s […]
Fibe launches AI-powered ‘Jiyo Full Size’ campaign to champion aspirational living
Fibe has launched ‘Jiyo Full Size’, a new AI-generated campaign that explores how financial constraints often force people to scale down or postpone their aspirations. […]
UNIBIC launches Fruit & Nut Cookies campaign celebrating the perfect balance of fruits and nuts
UNIBIC has unveiled a new campaign for its Fruit & Nut Cookies range, built around the playful question of whether the cookies are fruity with […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Sansaar by D’Decor expands into bedding with new campaign featuring Ranveer Singh
Sansaar, D’Decor’s conscious luxury soft furnishings brand, has expanded into the bedding category with the launch of its latest campaign, ‘A Great Day Starts the […]
Libas unveils ‘Sawan Ke Rang’ campaign celebrating monsoon, culture and modern femininity
Libas has launched ‘Sawan Ke Rang’, a new monsoon campaign inspired by Indian poetry, classical art, and folklore, celebrating the season through themes of Prem, […]
JGP Jewellers launches ‘The Godhadi Effect’ to celebrate family memories
Jagannath Gangaram Pednekar (JGP) Jewellers has launched ‘The Godhadi Effect’, a Marathi short film that explores the emotional connection families share with inherited jewellery while […]
Netcore report highlights revenue impact of delayed BFSI marketing campaigns
Netcore has released a new report, The Manual Workflow Tax, highlighting how manual marketing processes are affecting revenue generation and customer engagement across the banking, […]
mCaffeine launches ‘Shower With Benefits’ campaign to strengthen bodycare portfolio
mCaffeine has unveiled its new ‘Shower With Benefits’ campaign as it expands its presence in the bodycare segment, signalling a broader brand strategy beyond its […]