WPP Media has named Rohan Prakash as Associate Vice President, marking his latest move in a career spanning media strategy, account management and planning. Prakash […]
Category: Latest News
The future of marketing lies in smarter storytelling and measurable business impact
As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
SG Sportswear celebrates the untold journey behind athletic success with Dhruv Jurel
Sanspareils Greenlands (SG) has launched its Autumn Winter 2026 sportswear campaign, featuring Indian cricketer Dhruv Jurel in a narrative centred on discipline, resilience and self-belief. […]
Philips brings Sushmita Sen on board for new Airfryer campaign
Philips has launched its latest advertising campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as its brand ambassador. The campaign aims to strengthen […]
Beco campaign sparks wider conversation around ingredient transparency
Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]
Fortune blends tradition and technology to reimagine Rath Yatra marketing
Fortune Sunflower Oil has created an immersive Rath Yatra experience in Puri by combining Odisha’s cultural heritage with AI, virtual and mixed reality, regional cuisine […]
Benevolve expands retail and e-commerce reach with AI skills intelligence
Benevolve has gained traction in the retail and e-commerce sector as organisations seek more agile, skills-based approaches to workforce management. The company aims to help […]
Pocket Entertainment crosses $500 million ARR with AI-led growth
Pocket Entertainment has crossed $500 million in annualised revenue run rate, marking 70 per cent year-on-year growth. The company says the milestone reflects the continued […]
BharathCloud joins hands with Ibentos Partner to expand AI-powered marketing
BharathCloud has partnered with Ibentos, an AI-driven technology company operating across North America and India, to strengthen brand marketing, customer engagement and event technology initiatives […]
Apple releases iPhone 18 Pro with variable-aperture camera and A20 Pro
Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, introducing a new variable-aperture camera system, the A20 Pro chip, enhanced battery performance […]