Sony Pictures Networks India (SPNI) and Amitabh Bachchan have announced Kaun Banega Crorepati (KBC) Season 18, introducing the new season with the theme ‘Sochna Padega’. […]
Category: Latest News
MUNCH launches ‘Hack the Crunch’ gaming campaign with top creators
MUNCH has launched its ‘Hack the Crunch’ campaign, a gaming-focused initiative featuring some of India’s leading gaming creators to engage with young audiences through creator-led […]
GIVA brings pets into Raksha Bandhan celebrations with new campaign
GIVA has introduced a fresh Raksha Bandhan campaign, ‘Furever Sibling’, alongside the launch of its new Pet Collection, expanding the festival’s traditional sibling celebration to […]
ThinkROI drives Indifeast brand launch
ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]
WolfzHowl launches Good Wolf for social impact
WolfzHowl Strategic Instigations has launched Good Wolf, a specialised practice dedicated to helping organisations create measurable and lasting behaviour change across social development, sustainability and […]
Benevolve launches MOSAIX skills intelligence platform
Benevolve has launched MOSAIX, a cloud-based self-service skills intelligence platform designed to help organizations strengthen workforce planning, talent development and AI readiness through a unified […]
Birla Opus Paints launches campaign highlighting 10 per cent free paint offer
Birla Opus Paints has launched a new integrated campaign to promote its ’10 per cent Free Paint’ offer, highlighting how increasing painting costs influence household […]
Myntra enhances its platform with AI-powered customer and seller solutions
Myntra has announced the next phase of its AI-led technology expansion, integrating artificial intelligence across customer discovery, seller onboarding, catalogue infrastructure and product development to […]
CERA launches a campaign with Kirti Sanon as its new Brand Ambassador
Cera Sanitaryware has appointed actor Kriti Sanon as its brand ambassador and launched a nationwide campaign, ‘Your Moment of CERA’, reinforcing its positioning as a […]
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]