Pure & Sure has launched a new brand campaign, ‘Eat! Without Worry’, aimed at addressing the growing concerns, myths and uncertainties that influence consumers’ everyday […]
Category: Latest News
From training to performance: Making knowledge work in real time
Training was always the easy half of the equation. Performance was half worth chasing and for twenty years, we measured the wrong one. Herman Ebbinghaus […]
Flipkart Ads launches Saarthi to support seller growth
Flipkart Ads has launched ‘Saarthi’, an Ads Partner Program designed to help sellers improve their advertising capabilities through AI-powered tools and expert agency support at […]
Sachin Tendulkar features in Kissht’s hiccup-themed loan campaign
Kissht has appointed Sachin Tendulkar as its brand ambassador for a three-year term and launched a new campaign titled ‘Loans Without Any Hiccups’. The campaign […]
Vinod Cookware redefines Raksha Bandhan bonds
Vinod Intelligent Cookware is giving Raksha Bandhan a fresh and contemporary interpretation by moving beyond the traditional sibling narrative and celebrating the unconditional bond between […]
IGP turns sibling stories into interactive Rakhi billboards
IGP has brought a playful twist to Rakhi celebrations with an interactive hoarding that allows consumers to feature their siblings on a digital billboard. The […]
Samsung expands STEM learning across Tamil Nadu schools
Samsung India has set up 10 dedicated STEM labs equipped with interactive learning tools and practical educational equipment as part of its collaboration with the […]
VenturEdu opens zero-fee founder programme
VenturEdu has launched its Emerging Founders Program for aspiring entrepreneurs aged 18 to 28, offering a structured venture-building experience without any programme fee or equity […]
HDFC Life highlights financial preparedness for life’s uncertainties
HDFC Life has launched a new campaign highlighting the importance of financial preparedness in dealing with life’s unexpected situations. The campaign focuses on the need […]
VDO.AI and mFilterIt introduce Omnichannel Playbook for smarter media planning
VDO.AI, in partnership with mFilterIt, has introduced The Omnichannel Advertising Playbook, a report designed to help brands navigate fragmented consumer journeys and build more effective, […]