1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]
Category: Latest News
Dentsu wins Air India’s media planning and buying mandate
Dentsu has secured Air India’s media planning and buying mandate after a competitive multi-agency pitch process. The account is estimated to be worth between Rs […]
Fire AI and Three Fourth Solutions partner to combine AI-driven insights with strategic brand storytelling
Fire AI has entered into a strategic partnership with integrated communications agency Three Fourth Solutions (TFS) to help brands convert AI-driven insights into strategic storytelling, […]
Nicco Park amplifies summer experiences with high-impact OOH campaign across Kolkata
Nicco Park has launched a large-scale outdoor advertising campaign across the city to promote its summer attractions, including a newly introduced thrill ride and its […]
Workforce readiness in the age of AI and continuous learning
1. Learning and development is undergoing a major transformation with the rise of AI and digital technologies. How do you see the role of corporate […]
airpay money promotes financial wellness with ‘Pehle Check, Phir Invest’ campaign
airpay money has launched its new campaign, ‘Pehle Check, Phir Invest’, aimed at encouraging individuals to evaluate their financial health before making investment decisions. The […]
Johnson’s Baby celebrates traditional nourishment with ‘Poshan Ka Pehla Sparsh’ campaign
Johnson’s Baby has unveiled its latest campaign, ‘Poshan Ka Pehla Sparsh’, to introduce its new Milk & Rice skincare range, inspired by ingredients traditionally associated […]
Audi India celebrates quattro legacy with new brand campaign
Audi India has launched a new campaign, ‘That quattro feeling’, centred on its renowned quattro all-wheel drive technology that has been a core part of […]
Titan Smart encourages fathers to prioritise their wellbeing in New Father’s Day campaign
Titan Smart has unveiled its Father’s Day campaign, ‘Real Dads, Real Conversations’, focusing on the often-unspoken challenges and concerns fathers carry behind the familiar response, […]
AJIO celebrates fatherhood through ‘Father Figures’ campaign
AJIO has launched its Father’s Day campaign, ‘Father Figures’, celebrating the diverse personalities, habits and characteristics that define fathers across generations. Conceptualised by 22feet, the […]