Lay’s has expanded its regional product portfolio with the launch of Lay’s Hot Chips Style Asian Fiery Chilli, a new variant designed around the strong […]
Category: Latest News
Sprite gets the avertising right to brand the train in India
Sprite has secured advertising rights from the Indian Railway Catering and Tourism Corporation (IRCTC) to brand the Lucknow-Delhi-Lucknow Tejas Express as the ‘Sprite Tejas Express’, […]
Orient Electric challenges India’s ‘Chalta Hai’ mindset
Orient Electric has launched its latest Independence Day campaign, ‘Chalta Hai, Ab Nahi Chalega’, urging consumers to reconsider the tendency to accept everyday compromises. The […]
Pidilite FY26 report honours Piyush Pandey’s creative legacy
Pidilite Industries Limited has released a report on FY26’s financial growth, business expansion and continued investment in its brands, with Piyush Pandey playing a key […]
Pepe Jeans brings Onam spirit to contemporary denim
Pepe Jeans London has launched a dedicated Onam campaign in Kerala, combining the state’s cultural character and festive spirit with the brand’s contemporary fashion identity. […]
Cadbury Celebrations makes sibling takraar sweet
Cadbury Celebrations has unveiled its refreshed Raksha Bandhan portfolio alongside a new campaign, #ThisTakraarIsSweet, celebrating the unfiltered bond between siblings through playful bickering, nok-jhok and […]
Encalm Hospitality brings regional Indian flavours to airport lounges
Encalm Hospitality has launched ‘A Taste of Independent India’, a week-long Independence Day campaign celebrating India’s regional cuisines across its airport lounges in Delhi, Hyderabad […]
Times OOH upgrades digital screens across Mumbai Metro Line 1
Times OOH has enhanced its Dynamic Platform Screens Network across Mumbai Metro Line 1, upgrading the displays installed across nine key stations. The platform screens […]
Agentic marketing and the shift towards outcome-driven growth
Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
Colloquial builds Prasuma’s first brand campaign around India’s momo culture
Colloquial has conceptualised the first brand campaign for Prasuma, positioning the brand as a cultural insider that understands India’s enduring love for momos. Built around […]