FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
Category: Featured
UFO announces ‘India’s Biggest Cinema Moment Ever’ with dual mega release
UFO Cine Media Network has unveiled its marquee initiative titled “India’s Biggest Cinema Moment Ever”, built around the simultaneous nationwide release of two high-octane entertainers, […]
Dubai’s viral CGI billboard blurs the line between real and digital
A visually striking CGI advertisement on a Dubai highway has gone viral for looking almost unbelievably real. The campaign, created for Nissan Middle East, features […]
PoppiGo Partners with Slay Media to amplify ‘NoPause’ digital identity
PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led […]
AnyMind brings Tata Ace Pro into Ludo King with Branded Dice Campaign
AnyMind Group has executed a first-of-its-kind in-game brand integration campaign for Tata Motors’ Tata Ace Pro, aimed at building deeper awareness among truck drivers and […]
IDfy secures Rs 476 crore from Neo Asset Management and existing investors
IDfy has raised Rs 476 crore (approximately $52 million) in a funding round led by Neo Asset Management’s Neo Secondaries Fund, with participation from existing […]
NIIT MTS and St. Charles unveil 2026 learning survey
NIIT Learning Systems Limited (NIIT MTS) in collaboration with St. Charles Consulting Group, has announced the release of the 2026 Global Learning Transformation Benchmark Survey, […]
Redefining influencer marketing through structured scale
What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]
TIMES OOH secures Great Place to Work® certification for second consecutive year
Times Innovative Media Ltd. (TIMES OOH) has been certified as a Great Place to Work® for the second consecutive year. The recognition underscores the company’s […]
Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]