Schwarzkopf Professional has unveiled a new campaign for its OSiS+ styling range featuring actor Jim Sarbh, focusing on the idea of staying “moment-ready” through quick and versatile hair styling solutions.
The campaign presents styling as a part of daily life rather than something reserved only for special occasions or salon visits. Through digital-first storytelling, it showcases how individuals can easily refresh and restyle their looks while moving between work, social engagements and everyday routines.
The OSiS+ range includes products designed to provide flexibility, texture and styling control across different hair types and weather conditions. The communication also reflects the growing demand for grooming products that are convenient, adaptable and easy to use in fast-paced lifestyles.
Speaking about the campaign, Jim Sarbh said, “What I like about OSiS+ is that it brings professional control into your everyday routine without making it feel complicated. You can quickly reset your hair between plans, switch things up depending on where you are going, and keep it feeling effortless.”
Kartik Kaushik, Country Head and General Manager, Henkel Consumer Brands – India & South Asia, said that OSiS+ has built strong recognition globally for professional styling solutions. He added that modern consumers are increasingly looking for products that can adapt to different moments throughout the day, and the collaboration with Jim Sarbh reflects that contemporary approach.
With this campaign, Schwarzkopf Professional aims to bring salon-inspired styling into everyday grooming routines while making professional-quality results more accessible for consumers.
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