NIVEA has unveiled its new ‘Upar Upar Se’ campaign to promote its Super 10 Serum Lotion, highlighting the importance of moving beyond surface-level bodycare and […]
Category: Featured
Liqvd Digital files DRHP for SME IPO
Liqvd Digital India Limited has filed its Draft Red Herring Prospectus (DRHP) for a proposed Rs 37 crore SME Initial Public Offering (IPO). The creative-first […]
Stratbeans integrates AI video creation into VYON LMS for corporate training
Stratbeans has strengthened its VYON Learning Management System (LMS) by integrating Vyond Reel, allowing enterprises to create AI-powered animated training videos directly within their learning […]
Maruti Suzuki onboards five startups to boost AI and sustainability initiatives
Maruti Suzuki India Limited has onboarded five startups named MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI, to co-create technology-driven solutions aimed at enhancing […]
Alpenliebe joins hands with Swiggy for ‘Sweetest City Challenge’
Alpenliebe has partnered with Swiggy to launch the ‘Sweetest City Challenge’, a campaign aimed at encouraging customers to make delivery interactions warmer and more meaningful […]
Buldana Urban rolls out audio awareness campaign across 93 MSRTC bus stations
Buldana Urban Co-operative Credit Society has completed a 30-day audio awareness campaign across 93 Maharashtra State Road Transport Corporation (MSRTC) bus stations to promote its […]
Lodestar UM wins AMFI’s integrated media mandate
Omnicom Media Group’s Lodestar UM has secured the integrated media mandate for the Association of Mutual Funds in India (AMFI) following a multi-agency pitch. Under […]
The new rules of digital marketing in the era of generative AI
1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]
Dentsu wins Air India’s media planning and buying mandate
Dentsu has secured Air India’s media planning and buying mandate after a competitive multi-agency pitch process. The account is estimated to be worth between Rs […]
AnyMind Group launches AnyAI DSP to redefine programmatic media buying with AI
AnyMind Group has introduced AnyAI DSP, an advertising demand side platform (DSP) that enables performance marketers to leverage AI to drive greater transparency, intelligence and […]