Buldana Urban Co-operative Credit Society has completed a 30-day audio awareness campaign across 93 Maharashtra State Road Transport Corporation (MSRTC) bus stations to promote its gold loan and farmer loan offerings.
Executed in partnership with Vritti iMedia, the campaign targeted rural and semi-urban audiences across Maharashtra through local-language audio announcements played at selected bus stations between 15 May and 14 June. The initiative was aimed at increasing awareness of financing options for farmers and other borrowers in regions where bus stations serve as key community touchpoints.
Commenting on the campaign, Radheshyam Chandak, Founder, Buldana Urban Co-operative Credit Society, said, “For generations, bus stations have been an integral part of everyday life in rural and semi-urban Maharashtra. They are not just transit points but community touchpoints frequented by farmers, families, women and senior citizens. Through this initiative, we aimed to communicate directly with our customers and raise awareness about our affordable gold loan and farmer loan offerings in a familiar and trusted environment.”
According to the company, the campaign reached audiences across 93 bus stations statewide. Vritti iMedia noted that bus station audio networks provide an effective medium for engaging rural and semi-urban consumers through repeated local-language messaging.
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