Omnicom Media Group’s Lodestar UM has secured the integrated media mandate for the Association of Mutual Funds in India (AMFI) following a multi-agency pitch.
Under the mandate, Lodestar UM will be responsible for AMFI’s media strategy, planning, and buying, while supporting the next phase of the ‘Mutual Funds Sahi Hai’ campaign. The agency will work towards expanding investor awareness, increasing mutual fund participation beyond traditional markets, and supporting the continued growth of India’s mutual fund ecosystem.
Commenting on the mandate, Aditi Mishra, CEO, Lodestar UM, said, “AMFI has played an instrumental role in transforming the investment landscape in India and creating one of the country’s most successful financial inclusion movements. We are excited to partner with them at this important juncture and help shape the next chapter of its growth journey.”
According to the agency, the win further strengthens Omnicom Media Group’s presence in the financial services and investment category, reinforcing its capabilities in delivering integrated media solutions for leading financial institutions and industry bodies.
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