As digital advertising becomes increasingly AI-driven, how do you see AI transforming the way brands identify audiences, understand context, and optimise media investments? AI is […]
Tag: MediaStrategy
Lodestar UM wins AMFI’s integrated media mandate
Omnicom Media Group’s Lodestar UM has secured the integrated media mandate for the Association of Mutual Funds in India (AMFI) following a multi-agency pitch. Under […]