Nicco Park has launched a large-scale outdoor advertising campaign across the city to promote its summer attractions, including a newly introduced thrill ride and its popular water park offerings. The initiative aims to increase visibility, generate excitement among families and young audiences, and drive visitor footfalls during the peak summer season.
Executed by Times One, a Times Group company, the campaign is built around the proposition of offering a destination where thrills, water-based entertainment, and memorable family experiences come together. The campaign features vibrant creatives and a strategically planned media presence across key transit corridors and high-footfall locations throughout Kolkata.
To maximise reach and engagement, Times One developed a comprehensive out-of-home strategy targeted at families, children, and young adults. Supported by audience insights, mobility intelligence, and location analytics, the campaign leverages high-impact formats and key catchment areas to strengthen brand recall and consumer engagement.
Commenting on the campaign, Rahul Mitra, Managing Director & CEO, Nicco Parks & Resorts Limited, said, “Summer is one of the most important periods for us. Nicco Park is not just an amusement destination; it is an integral part of Kolkata’s cultural and family entertainment landscape. Our objective was to remind audiences that Nicco Park continues to offer exciting experiences for every age group. With the launch of our new ride and the sustained popularity of our water park, we wanted a campaign that would create excitement across the city. Times One understood the brief perfectly and helped us deliver our message in a highly visible and engaging way.”
Rohit Chopra, COO, Times OOH, added, “For Nicco Park, our objective was to create an OOH campaign that matched the energy of the brand and brought its summer proposition to life at scale. By combining impactful formats with strategic visibility, we ensured that the campaign reached audiences at the right moments during their daily journeys.”
Roshan Rawat, Marketing Head, Times One, said, “For destination-led brands, OOH plays a critical role in building recall and converting visibility into intent. With Nicco Park, the focus was to create a campaign that is not only seen but experienced, one that evokes summer holidays, weekend outings, family fun, and the joy of shared moments. The campaign has been strategically designed to remain present across consumers’ everyday journeys and inspire action.”
According to the company, the campaign reinforces Nicco Park’s position as a preferred leisure and entertainment destination while ensuring strong visibility during one of the most important seasons for the amusement and water park industry.
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