Vertigo Global Media Private Limited’s (VERTIGO OTT TV APP) has collaborated with Admott to further strengthen its digital monetisation capabilities, accelerate advertising innovation, and elevate audience engagement across its expanding entertainment ecosystem.
This collaboration represents a significant milestone in Vertigo Global Media Private Limited’s fast-growing journey within the vertical micro-drama space. Through this partnership, the company aims to enhance monetisation efficiency, deepen viewer engagement, and develop a more robust and performance-driven digital ecosystem across its platforms.
VERTIGO TV: Micro Dramas OTT App is focused on vertical micro-dramas, offering vertical short-form content, storytelling designed for mobile-first viewing. Recently, Vertigo Global Media Private Limited signed up with Balaji Tele Films to produce Hindi Vertical Dramas for the Vertigo TV OTT App. It features binge-worthy 500+ vertical content across Hindi, Chinese, Korean, and Hollywood entertainment categories.
Speaking about the partnership, the CEO of Vertigo Global Media Private Limited said, “Vertical micro-dramas are redefining how stories are experienced in today’s world, bringing audiences closer to content that is immersive, personal, and truly mobile-first. This shift is not just a trend, but a powerful evolution in entertainment. With Admott’s deep expertise in monetisation and technology, we are excited to strengthen this journey together, scale new heights, and unlock the immense potential of this fast-growing format in a meaningful and sustainable way.”
Namita Sahu, Founder & CEO, Admott, added, “Attention is the new currency, and audience attention spans are shrinking, but the appetite for great stories never will — it’s simply moving to shorter, vertical, mobile-first formats. The future of advertising lies at the intersection of technology and creativity. This partnership brings Admott’s AI-powered technology together with Vertigo TV’s creative storytelling to help brands earn attention in this new format and unlock monetisation for Vertigo TV at scale.”
The announcement comes at a time when OTT innovation and mobile-first viewing habits are reshaping the global media landscape. Industry experts believe such collaborations are enabling the next wave of digital entertainment growth, where content, technology, and monetisation work seamlessly together.
As the partnership progresses, both companies are expected to explore new opportunities in advertising innovation, audience growth, and premium digital storytelling. The collaboration positions Vertigo Global Media Private Limited and Admott at the forefront of the evolving entertainment-tech ecosystem.
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