Pocket FM has launched a global campaign for Sherpa by Pocket FM, its AI-powered fiction-writing platform, across India and the United States, highlighting how AI […]
Tag: storytelling
Parle-G launches campaign celebrating Jagannath Rath Yatra
Parle-G has launched a new campaign centred on the Jagannath Rath Yatra, celebrating the festival’s values of faith, compassion and selfless service through a heartfelt […]
JGP Jewellers launches ‘The Godhadi Effect’ to celebrate family memories
Jagannath Gangaram Pednekar (JGP) Jewellers has launched ‘The Godhadi Effect’, a Marathi short film that explores the emotional connection families share with inherited jewellery while […]
Vertigo TV teams up with Admott to monetise micro-drama boom
Vertigo Global Media Private Limited’s (VERTIGO OTT TV APP) has collaborated with Admott to further strengthen its digital monetisation capabilities, accelerate advertising innovation, and elevate […]
Slay Media teams up with Pause Media Collective for end-to-end brand content
Slay Media has partnered with Pause Media Collective, a Mumbai-based multidisciplinary production studio driven by bold ideas, human-first collaboration, and flawless execution. Together, the two […]
AJIO celebrates fatherhood through ‘Father Figures’ campaign
AJIO has launched its Father’s Day campaign, ‘Father Figures’, celebrating the diverse personalities, habits and characteristics that define fathers across generations. Conceptualised by 22feet, the […]
Playflix OTT App join hands with Admott to monetise in-content virtual brand placement
One Take Media Co.’s PLAYFLIX has partnered with Admott to strengthen digital monetisation, drive advertising innovation, and enhance audience engagement across its entertainment ecosystem. This […]
Marketing without silos: The power of true integration
Promodome positions itself as a 360-degree agency. What does truly integrated marketing look like today, beyond just offering multiple services? Today, integrated marketing is no […]
Asian Paints highlights dampness issues through ‘Uninvited Guest’ campaign
Asian Paints has unveiled a new advertising campaign that personifies water marks and damp patches as an “uninvited guest” disrupting the comfort and appearance of […]
Hocco unveils ‘Dimaag Unhi Pe Atke’ campaign with humour-led storytelling
Hocco has rolled out a new advertising campaign titled ‘Dimaag Unhi Pe Atke’, centred around humorous and relatable situations where people find themselves constantly thinking […]