MUNCH has launched its ‘Hack the Crunch’ campaign, a gaming-focused initiative featuring some of India’s leading gaming creators to engage with young audiences through creator-led content.
The campaign is built around the idea that snacking can interrupt gameplay, especially during competitive gaming sessions. Through videos and live streams, MUNCH showcases ways gamers can enjoy the snack while staying focused on their gameplay without interruptions.
Commenting on the campaign, Gopichandar Jagatheesan, Director, Chocolates & Confectionery, Nestlé India, said the brand aims to stay connected with young consumers by becoming part of the culture rather than simply advertising to them. He added that the campaign draws inspiration from a common challenge gamers face when both hands are occupied with a controller, encouraging the gaming community to come up with creative solutions.
According to the brand, the campaign sparked a range of inventive hacks and humorous content from creators, turning the idea into an engaging community-driven initiative.
The campaign is being promoted across streaming platforms and social media through gaming creators, while also encouraging audiences to participate under the ‘Hack the Crunch’ theme.
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