Lakmé has launched a new campaign titled ‘I Earned It’ featuring actor and brand ambassador Aneet Padda to promote its latest product line, the Lakmé […]
Category: OOH
Liqvd Asia wins digital communications mandate for Woodland
Liqvd Asia has secured the digital communications mandate for Woodland, further strengthening the agency’s portfolio of consumer and lifestyle clients. Under the agreement, Liqvd Asia […]
FTA Global secures digital marketing mandate from Apex Group
FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
UFO announces ‘India’s Biggest Cinema Moment Ever’ with dual mega release
UFO Cine Media Network has unveiled its marquee initiative titled “India’s Biggest Cinema Moment Ever”, built around the simultaneous nationwide release of two high-octane entertainers, […]
Dubai’s viral CGI billboard blurs the line between real and digital
A visually striking CGI advertisement on a Dubai highway has gone viral for looking almost unbelievably real. The campaign, created for Nissan Middle East, features […]
PoppiGo Partners with Slay Media to amplify ‘NoPause’ digital identity
PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led […]
AnyMind brings Tata Ace Pro into Ludo King with Branded Dice Campaign
AnyMind Group has executed a first-of-its-kind in-game brand integration campaign for Tata Motors’ Tata Ace Pro, aimed at building deeper awareness among truck drivers and […]
TIMES OOH secures Great Place to Work® certification for second consecutive year
Times Innovative Media Ltd. (TIMES OOH) has been certified as a Great Place to Work® for the second consecutive year. The recognition underscores the company’s […]
Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]
DigiStreet wins branding mandate for SBC exports’ F-Route
DigiStreet Media has secured the branding and marketing mandate for SBC Exports Ltd.’s fashion label F-Route, leading a comprehensive brand revamp aimed at strengthening its […]