Popeyes India has strengthened its expansion strategy in India with a focused approach towards premium retail locations, product differentiation, and customer experience as the brand […]
Category: OOH
Ogilvy India and Google launch AI-powered creative studio
Ogilvy India has announced a partnership with Google to launch an AI-powered creative studio designed to support the agency’s creative and production workflows. The internal […]
Mondelez India introduces Oreo Golden with nostalgic carnival campaign
Mondelez India has unveiled its latest offering, Oreo Golden, introducing a vanilla-inspired twist to its iconic cookie experience in the Indian market. The new variant […]
True Balance launches humour-led campaign around everyday financial challenges
True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
Abbott unveils new campaign promoting nutrition and strength for healthy living
Abbott has launched its new “Strength to Live Your Dreams” campaign aimed at promoting healthy ageing and highlighting the role of nutrition in supporting strength, […]
Rose Audio Visuals launches branded content division Connect NXT
Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division aimed at creating meaningful narratives for brands as audiences increasingly […]
Disney shares rise 7 per cent after revenue beats expectations
The Walt Disney Company has reported quarterly revenue of US$25.17 billion, surpassing Wall Street expectations, as growth in its streaming and theme park businesses helped […]
Netflix Awards Rs 300 crore media mandate to Initiative India
Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
Alliance Media expands Uganda presence with acquisition of Brandit Outdoor
Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the […]
Creative quality plays a critical role in OOH campaign success
Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]