Sony Pictures Networks India (SPNI) and Amitabh Bachchan have announced Kaun Banega Crorepati (KBC) Season 18, introducing the new season with the theme ‘Sochna Padega’. […]
Category: OOH
MUNCH launches ‘Hack the Crunch’ gaming campaign with top creators
MUNCH has launched its ‘Hack the Crunch’ campaign, a gaming-focused initiative featuring some of India’s leading gaming creators to engage with young audiences through creator-led […]
GIVA brings pets into Raksha Bandhan celebrations with new campaign
GIVA has introduced a fresh Raksha Bandhan campaign, ‘Furever Sibling’, alongside the launch of its new Pet Collection, expanding the festival’s traditional sibling celebration to […]
ThinkROI drives Indifeast brand launch
ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]
WolfzHowl launches Good Wolf for social impact
WolfzHowl Strategic Instigations has launched Good Wolf, a specialised practice dedicated to helping organisations create measurable and lasting behaviour change across social development, sustainability and […]
Birla Opus Paints launches campaign highlighting 10 per cent free paint offer
Birla Opus Paints has launched a new integrated campaign to promote its ’10 per cent Free Paint’ offer, highlighting how increasing painting costs influence household […]
Connect Network introduces its agentic AI platform IMMERSIVE
Connect Network Inc. has launched IMMERSIVE, an Agentic AI Platform designed to redefine how brands and agencies make marketing decisions. Built for India’s uniquely fragmented […]
CERA launches a campaign with Kirti Sanon as its new Brand Ambassador
Cera Sanitaryware has appointed actor Kriti Sanon as its brand ambassador and launched a nationwide campaign, ‘Your Moment of CERA’, reinforcing its positioning as a […]
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Parle-G launches campaign celebrating Jagannath Rath Yatra
Parle-G has launched a new campaign centred on the Jagannath Rath Yatra, celebrating the festival’s values of faith, compassion and selfless service through a heartfelt […]