Cera Sanitaryware has appointed actor Kriti Sanon as its brand ambassador and launched a nationwide campaign, ‘Your Moment of CERA’, reinforcing its positioning as a […]
Category: OOH
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Parle-G launches campaign celebrating Jagannath Rath Yatra
Parle-G has launched a new campaign centred on the Jagannath Rath Yatra, celebrating the festival’s values of faith, compassion and selfless service through a heartfelt […]
CoverSure enters India Book of Records with nationwide insurance awareness campaign
CoverSure has been recognised by the India Book of Records for conducting the largest insurance awareness campaign using inland letters through its nationwide initiative, #ChitthiAayiHai. […]
MINI India launches a campaign for Countryman featuring Kareena Kapoor Khan
MINI India has launched a new campaign for the MINI Countryman, featuring actor Kareena Kapoor Khan, highlighting the model’s larger dimensions, increased interior space and […]
Luminous launches campaign for EDGE Portable Power Series with Sachin Tendulkar
Luminous Power Technologies has launched a new digital campaign featuring brand ambassador Sachin Tendulkar for its Luminous EDGE Portable Power Series, highlighting the growing demand […]
Apsara launches campaign for Zesta scented pencils
Apsara has launched a new campaign for its Zesta range of scented pencils, featuring the tagline ‘Awesome Smell, Writes So Well’. Conceptualised by Omnicom Media’s […]
SIMCA Advertising expands its premium media network
SIMCA Advertising Limited has expanded its premium media asset portfolio following its recent listing. The company acquired three new premium media sites, accelerated the conversion […]
Fibe launches AI-powered ‘Jiyo Full Size’ campaign to champion aspirational living
Fibe has launched ‘Jiyo Full Size’, a new AI-generated campaign that explores how financial constraints often force people to scale down or postpone their aspirations. […]
UNIBIC launches Fruit & Nut Cookies campaign celebrating the perfect balance of fruits and nuts
UNIBIC has unveiled a new campaign for its Fruit & Nut Cookies range, built around the playful question of whether the cookies are fruity with […]