Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]
Category: OOH
RBI Regional Director calls for stronger governance in Cooperative Banks
Reserve Bank of India Regional Director for Andhra Pradesh, Attah Omar Basheer, has emphasised the need for stronger governance and regulatory compliance in cooperative banks, […]
boAt’s Mother’s Day campaign uses AI humour to reflect modern family dynamics
boAt has struck an emotional chord with its latest Mother’s Day campaign, using humour and artificial intelligence to spotlight a familiar reality in many Indian […]
Slay Media joins hands with Eloelo Group to boost digital content strategy
Slay Media has partnered with Eloelo Group as its content and video creation associate to strengthen its digital content ecosystem. The collaboration aims to enhance […]
Posterscope India and iProspect India roll out immersive OOH campaign for The Mummy
Posterscope India and iProspect India for Warner Bros. Discovery have brought The Mummy to life with the new campaign in Mumbai and Chennai through a […]
Surya Roshni scales ‘India Bole Surya Ko YA’ campaign with VDO.AI
Surya Roshni has expanded its “India Bole Surya Ko YA” campaign in partnership with VDO.AI, building a cross-screen strategy to strengthen digital visibility and engagement […]
Malaysia Airlines unveils Mumbai Indians aircraft
Malaysia Airlines has rolled out a new aircraft livery featuring Mumbai Indians, expanding its partnership with the cricket franchise into a large-scale brand collaboration. The […]
Mirinda unveils Smile Please platform
Mirinda has launched a new global platform titled ‘Smile Please’, alongside a refreshed visual identity aimed at strengthening engagement with younger consumers across international markets. […]
Jack Daniel’s appoints 22feet as creative agency in India
Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]
ReBid launches agentic creative intelligence tool
ReBid has announced the launch of its Unified Agentic Creative Intelligence Tool, an Agentic AI-powered solution that analyses competitor creatives across Meta and Google ecosystems […]