AnyMind Group has introduced AnyAI DSP, an advertising demand side platform (DSP) that enables performance marketers to leverage AI to drive greater transparency, intelligence and […]
Category: OOH
Fire AI and Three Fourth Solutions partner to combine AI-driven insights with strategic brand storytelling
Fire AI has entered into a strategic partnership with integrated communications agency Three Fourth Solutions (TFS) to help brands convert AI-driven insights into strategic storytelling, […]
Vertigo TV teams up with Admott to monetise micro-drama boom
Vertigo Global Media Private Limited’s (VERTIGO OTT TV APP) has collaborated with Admott to further strengthen its digital monetisation capabilities, accelerate advertising innovation, and elevate […]
Nicco Park amplifies summer experiences with high-impact OOH campaign across Kolkata
Nicco Park has launched a large-scale outdoor advertising campaign across the city to promote its summer attractions, including a newly introduced thrill ride and its […]
airpay money promotes financial wellness with ‘Pehle Check, Phir Invest’ campaign
airpay money has launched its new campaign, ‘Pehle Check, Phir Invest’, aimed at encouraging individuals to evaluate their financial health before making investment decisions. The […]
Johnson’s Baby celebrates traditional nourishment with ‘Poshan Ka Pehla Sparsh’ campaign
Johnson’s Baby has unveiled its latest campaign, ‘Poshan Ka Pehla Sparsh’, to introduce its new Milk & Rice skincare range, inspired by ingredients traditionally associated […]
Audi India celebrates quattro legacy with new brand campaign
Audi India has launched a new campaign, ‘That quattro feeling’, centred on its renowned quattro all-wheel drive technology that has been a core part of […]
Slay Media teams up with Pause Media Collective for end-to-end brand content
Slay Media has partnered with Pause Media Collective, a Mumbai-based multidisciplinary production studio driven by bold ideas, human-first collaboration, and flawless execution. Together, the two […]
The AI-powered event: How brands are using data to design experiences that convert, not just impress
The brief for a brand event has sounded the same for years. Big venue. Strong footfall. A headline number to put in the post-event report. […]
Titan Smart encourages fathers to prioritise their wellbeing in New Father’s Day campaign
Titan Smart has unveiled its Father’s Day campaign, ‘Real Dads, Real Conversations’, focusing on the often-unspoken challenges and concerns fathers carry behind the familiar response, […]