Netcore has released a new report, The Manual Workflow Tax, highlighting how manual marketing processes are affecting revenue generation and customer engagement across the banking, […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Liqvd Digital files DRHP for SME IPO
Liqvd Digital India Limited has filed its Draft Red Herring Prospectus (DRHP) for a proposed Rs 37 crore SME Initial Public Offering (IPO). The creative-first […]
Mobavenue AI wins international order of INR 10.02 crore
Mobavenue AI Tech Limited (MATL) has secured a new international order worth approximately INR 10.02 crore (Rupees Ten Crore and Two Lakh Only) through its […]
Affle strengthens consumer platform with strategic AdColony asset acquisition
Affle has announced that its subsidiary, Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire […]
Promodome Communications secures lead communication mandate for Census 2026–27
Promodome Communications has been appointed as the lead communication partner for the Census 2026–27 campaign, marking a significant milestone for the integrated advertising agency in […]
Vadilal brings Melody to the ice cream aisle
Vadilal Industries and Parle Products have joined hands to introduce Melody Ice Cream, marking the popular confectionery brand’s expansion into the ice cream segment through […]
Playflix OTT App join hands with Admott to monetise in-content virtual brand placement
One Take Media Co.’s PLAYFLIX has partnered with Admott to strengthen digital monetisation, drive advertising innovation, and enhance audience engagement across its entertainment ecosystem. This […]
Women In Cloud launches #FoundHerWorld initiative in India
Women In Cloud has announced the launch of its #FoundHerWorld initiative in India, aimed at enabling greater economic participation for women founders building businesses in […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
VDO.AI launches interactive suite for CTV monetisation
VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers. The new suite transforms standard […]