Birla Opus Paints has launched a new integrated campaign to promote its ’10 per cent Free Paint’ offer, highlighting how increasing painting costs influence household […]
Category: Latest News
Myntra enhances its platform with AI-powered customer and seller solutions
Myntra has announced the next phase of its AI-led technology expansion, integrating artificial intelligence across customer discovery, seller onboarding, catalogue infrastructure and product development to […]
CERA launches a campaign with Kirti Sanon as its new Brand Ambassador
Cera Sanitaryware has appointed actor Kriti Sanon as its brand ambassador and launched a nationwide campaign, ‘Your Moment of CERA’, reinforcing its positioning as a […]
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Godrej Agrovet appoints Gaurav Pande as CEO of Creamline Dairy
Godrej Agrovet Ltd. has appointed Gaurav Pande as the Chief Executive Officer of Creamline Dairy Products Limited, the company behind the Godrej Jersey dairy brand, […]
Parle-G launches campaign celebrating Jagannath Rath Yatra
Parle-G has launched a new campaign centred on the Jagannath Rath Yatra, celebrating the festival’s values of faith, compassion and selfless service through a heartfelt […]
CoverSure enters India Book of Records with nationwide insurance awareness campaign
CoverSure has been recognised by the India Book of Records for conducting the largest insurance awareness campaign using inland letters through its nationwide initiative, #ChitthiAayiHai. […]
MINI India launches a campaign for Countryman featuring Kareena Kapoor Khan
MINI India has launched a new campaign for the MINI Countryman, featuring actor Kareena Kapoor Khan, highlighting the model’s larger dimensions, increased interior space and […]
Luminous launches campaign for EDGE Portable Power Series with Sachin Tendulkar
Luminous Power Technologies has launched a new digital campaign featuring brand ambassador Sachin Tendulkar for its Luminous EDGE Portable Power Series, highlighting the growing demand […]
Apsara launches campaign for Zesta scented pencils
Apsara has launched a new campaign for its Zesta range of scented pencils, featuring the tagline ‘Awesome Smell, Writes So Well’. Conceptualised by Omnicom Media’s […]