MakeMyTrip has recently signed a Memorandum of Understanding (MoU) marking a public-private collaboration to elevate tourism in Goa, transforming it into a dynamic, year-round destination.
The MoU delineates an array of innovative strategies to showcase Goa’s hidden inland gems, its diverse cultural fabric and culinary heritage.
During the signing ceremony, Rohan Khaunte, Tourism Minister, Goa, said, “Our shared vision of ‘Goa Beyond Beaches’ aims to put the spotlight on Goa’s treasures that celebrate its cultural richness, extend tourism to the hinterlands, and ensure sustainable practices that preserve our natural endowments for posterity. Our partnership with MakeMyTrip will enable us to introduce visitors to the essence of Goa, ensuring equitable economic benefits across the state.”
MakeMyTrip will spotlight Goa’s inland cultural diversity and culinary heritage, typically overshadowed by its popular coastal attractions, by curating a cultural map of Goa and launching various campaigns to showcase the multi-faceted state to potential travellers.
“We are thrilled to collaborate with the Government of Goa. Our focus will be on unveiling Goa’s unexplored facets, promoting homestays in its interiors, and fostering a sustainable tourism ecosystem collaboratively,” said Rajesh Magow, Co-founder and Group CEO, MakeMyTrip.
