Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Category: Featured
Sansaar by D’Decor expands into bedding with new campaign featuring Ranveer Singh
Sansaar, D’Decor’s conscious luxury soft furnishings brand, has expanded into the bedding category with the launch of its latest campaign, ‘A Great Day Starts the […]
Libas unveils ‘Sawan Ke Rang’ campaign celebrating monsoon, culture and modern femininity
Libas has launched ‘Sawan Ke Rang’, a new monsoon campaign inspired by Indian poetry, classical art, and folklore, celebrating the season through themes of Prem, […]
JGP Jewellers launches ‘The Godhadi Effect’ to celebrate family memories
Jagannath Gangaram Pednekar (JGP) Jewellers has launched ‘The Godhadi Effect’, a Marathi short film that explores the emotional connection families share with inherited jewellery while […]
Olyv rolls out OOH campaign featuring Sourav Ganguly
Olyv has announced the launch of its latest Out-of-Home (OOH) media campaign. This marketing initiative prominently features long-standing brand ambassador and legendary former Indian cricket […]
VDO.AI extends its partnership with SarkariResult.com to deliver seamless video monetisation
VDO.AI has extended its longstanding partnership with SarkariResult.com. For more than four years, SarkariResult.com has relied on VDO.AI’s Native Video Player to monetise its website […]
Nikhil Kamath-led WTF acquires BTG to bolster content portfolio
BTG, the independent creative agency founded by Aaliya Amrin, Eman Batliwalla and Danisha Kohli, has joined the venture ecosystem of Nikhil Kamath-founded WTF. The partnership […]
Marketing beyond the hype: Building brands at the intersection of creativity, AI, and data
Marketing today sits at the intersection of creativity, technology, and data. How do you see this relationship evolving as brands look to create more meaningful […]
Netcore report highlights revenue impact of delayed BFSI marketing campaigns
Netcore has released a new report, The Manual Workflow Tax, highlighting how manual marketing processes are affecting revenue generation and customer engagement across the banking, […]
mCaffeine launches ‘Shower With Benefits’ campaign to strengthen bodycare portfolio
mCaffeine has unveiled its new ‘Shower With Benefits’ campaign as it expands its presence in the bodycare segment, signalling a broader brand strategy beyond its […]