Having worked closely within venture-backed environments raising capital, engaging with investors, and navigating board dynamics, I’ve come to see the system from both sides. While […]
Category: Featured
Building a data-led future for OOH: Inside LOCAD’s AI-powered media ecosystem
What role does AI and data analytics play across various LOCAD’s platforms and how is it transforming traditional OOH into a data-driven ecosystem? AI and […]
Slay Media joins hands with Eloelo Group to boost digital content strategy
Slay Media has partnered with Eloelo Group as its content and video creation associate to strengthen its digital content ecosystem. The collaboration aims to enhance […]
Posterscope India and iProspect India roll out immersive OOH campaign for The Mummy
Posterscope India and iProspect India for Warner Bros. Discovery have brought The Mummy to life with the new campaign in Mumbai and Chennai through a […]
Mojro bags $5.5 million in Series A funding
Mojro Technologies has closed its $5.5 million Series A funding round, combining a $3 million raise led by IAN Alpha Fund with participation from 1Crowd, […]
Surya Roshni scales ‘India Bole Surya Ko YA’ campaign with VDO.AI
Surya Roshni has expanded its “India Bole Surya Ko YA” campaign in partnership with VDO.AI, building a cross-screen strategy to strengthen digital visibility and engagement […]
Malaysia Airlines unveils Mumbai Indians aircraft
Malaysia Airlines has rolled out a new aircraft livery featuring Mumbai Indians, expanding its partnership with the cricket franchise into a large-scale brand collaboration. The […]
Mirinda unveils Smile Please platform
Mirinda has launched a new global platform titled ‘Smile Please’, alongside a refreshed visual identity aimed at strengthening engagement with younger consumers across international markets. […]
Jack Daniel’s appoints 22feet as creative agency in India
Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]
HDFC Life rolls out ‘Kal Ka Plan’ campaign with KKR
HDFC Life has launched its ‘Kal Ka Plan’ campaign in collaboration with Kolkata Knight Riders, using the ongoing cricket season to drive awareness around financial […]