Just In Time, the omnichannel watch retailer, has launched its latest brand campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana.
The campaign comprises two films centred on the idea that selecting a watch is a personal choice shaped by an individual’s style, personality, preferences and the occasion.
One film explores the personal connection people have with their watches, while the second highlights Just In Time’s presence across India. The campaign showcases the retailer’s portfolio of more than 50 global brands and over 10,000 styles spanning luxury, premium and smartwatch categories.
Raju Chheda, Founder and Managing Director of Just In Time, said: “Since 2006, our focus has been on making watches more accessible and relevant to the Indian consumer. ‘Watching Out For You’ reflects how that vision has evolved – from offering choice to helping customers find a watch that feels personal and meaningful.”
Ronak Shah, CEO of Just In Time, said: “Choosing a watch is deeply personal – it is an expression of style, personality and individuality. ‘Watching Out For You’ brings this thought to life, with Ayushmann Khurrana helping us showcase the many ways people connect with their watches.”
Ayushmann Khurrana, Brand Ambassador of Just In Time, said: “I’ve always felt that the things we choose to wear are an extension of who we are, and a watch does that in a very understated way. It becomes part of your everyday life – you wear it to work, to a celebration, while travelling, or simply because it feels like you.
“What I like about ‘Watching Out For You’ is that it understands this personal relationship people have with what they wear on their wrist. It’s not just about finding a good watch, but finding the one that feels like it belongs to you. That made the campaign relatable for me.”
The campaign films are being distributed across Just In Time’s digital and social media platforms, along with its retail network of more than 100 stores.
Send news announcements/press releases to:
editor@thefoundermedia.com
