Servotech Renewable Power System has unveiled a new television commercial featuring actor Sonu Sood to promote its Solar Lithium Battery and highlight its ‘Maintenance Kum, Backup Mein Dum’ proposition.
The campaign uses a humorous domestic setting to communicate the benefits of advanced energy storage technology in a simple and relatable way. The TVC focuses on key product attributes such as low maintenance, dependable performance and long-lasting backup.
The film opens with Sonu Sood working on his laptop when a casual conversation with his wife takes an unexpected and humorous turn. As they discuss what to serve before her friend arrives, Sood reveals her preference for samosas with green chutney over burgers.
The everyday exchange leads into the campaign’s central message, with Sood saying, “Agar backup strong ho, to zindagi aasan ban jaati hai,” before introducing the Servotech Solar Lithium Battery.
Rishabh Bhatia, Head of Digital Marketing, Servotech Renewable, said the campaign aims to make solar lithium battery technology easier for consumers to understand through an engaging and memorable narrative.
He said Sonu Sood’s authenticity and broad audience appeal help transform a technical product into a story that connects with everyday consumers. The campaign also aims to build greater awareness and encourage the adoption of reliable and efficient energy storage solutions.
Prabhutva Tiwari, PR & Marcom Head, Servotech Renewable, said the TVC was built around an everyday situation to create a relatable and entertaining narrative. He added that Sonu Sood’s natural performance and ability to bring humour to the story added to the campaign’s appeal.
With the new TVC, Servotech continues to focus on consumer awareness around advanced energy storage solutions while presenting the benefits of its Solar Lithium Battery through an accessible and entertaining brand story.
Send news announcements/press releases to:
editor@thefoundermedia.com
