Cera Sanitaryware has appointed actor Kriti Sanon as its brand ambassador and launched a nationwide campaign, ‘Your Moment of CERA’, reinforcing its positioning as a lifestyle-led bathroom solutions brand.
Conceptualised by McCann India, the campaign reimagines the bathroom as more than a functional space, presenting it as a place for rest, reflection and self-expression. Directed by Arun Gopalan of Storyteller Films, the campaign film follows Kriti Sanon stepping away from the demands of public life to embrace moments of privacy and calm.
The campaign supports CERA’s expanding portfolio of sanitaryware, faucets and wellness products while strengthening its presence in the premium and luxury bathroom segment.
Commenting on the campaign, Deepshikha Khaitan, Vice Chairperson and Joint Managing Director, Cera Sanitaryware, said, “The launch of ‘Your Moment of CERA’ marks an exciting new chapter in our brand journey. We are delighted to welcome Kriti Sanon as the face of CERA. Her elegance, confidence, authenticity, and contemporary appeal perfectly reflect the values of our brand and the aspirations of today’s consumers. This campaign captures a simple yet powerful truth that amidst the many roles we play every day, the bathroom is one of the few spaces where we can truly be ourselves. It is a place to pause, recharge, reflect, and prepare for what lies ahead. As we continue strengthening our premium and luxury portfolio alongside expanding our retail footprint and consumer touchpoints across India, ‘Your Moment of CERA’ reflects our vision of building India’s most trusted and preferred complete bathroom solutions brand. We remain committed to delivering innovation, design excellence, and meaningful experiences that enrich everyday living while driving sustainable long-term growth.”
Rahul Jain, President – Marketing, Cera Sanitaryware, said, “Today’s consumers no longer perceive bathrooms as merely functional spaces they increasingly view them as an extension of their lifestyle and personality. This consumer shift became the foundation of ‘Your Moment of CERA.’ We wanted to move beyond showcasing products and instead celebrate the emotions and experiences they enable. The campaign will be supported through one of CERA’s largest integrated marketing initiatives, spanning television, OTT platforms, digital media, cinema, print, airports, outdoor advertising, and social media, enabling us to engage consumers consistently across every important touchpoint while strengthening brand preference and consideration.”
Speaking about the creative approach, Utsav Khare, Executive Creative Director, McCann India, said, “The country has reached a juncture where we don’t look at the bathroom as a superficial display of our expensive taste. ‘Your Moment of Cera’ is the moment you realize this deeper connection you have with that space and how that fulfills an emotional need rather than a functional want. In a category driven by functionality and catalogue-like advertising, this idea has a certain depth that can only be brought to life through bold executions.”
Pranav Kapur, Vice-President, McCann India, added, “At McCann, we believe enduring brands are built by uncovering powerful human truths and expressing them with bold creativity. With Cera, the ambition was clear to redefine the brand as the benchmark for everyday luxury. ‘Your Moment of Cera’ is the outcome of that thinking. Rooted in the insight that our most authentic moments unfold in private, the campaign transforms an everyday ritual into a celebration of individuality and self-expression.”
The campaign is being rolled out across television, OTT platforms, digital media, cinema, print, airports, outdoor advertising and social media.
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