MINI India has launched a new campaign for the MINI Countryman, featuring actor Kareena Kapoor Khan, highlighting the model’s larger dimensions, increased interior space and upgraded features while staying true to the brand’s distinctive identity.
Conceptualised by SW Network, the campaign film adopts a conversational narrative between Kareena Kapoor Khan and the MINI Countryman, moving away from a conventional automotive advertisement to showcase the vehicle’s design, versatility and driving characteristics through a series of engaging interactions.
Commenting on the campaign, Shruti Arora, Head of Marketing, MINI, BMW Group India, said, “MINI has always stood for individuality, spontaneity, and an unmistakable sense of fun. With the all-new MINI Countryman, we wanted to celebrate the biggest MINI ever in a way that feels true to its bold personality. Kareena Kapoor Khan brings the perfect blend of wit and confidence, creating a natural fit that invites audiences to discover the MINI Countryman differently. Rather than creating a conventional automotive campaign, we showcased the MINI Countryman in a way only MINI can. As we continue to strengthen the MINI brand in India, we hope to welcome more fans into the MINI Family with this campaign.”
Ankit Ahuja, Founder, Red Comet Films, added, “The idea was to let audiences discover the MINI Countryman alongside Kareena. We kept the film conversational and spontaneous, allowing her personality and the Countryman’s character to spark off each other naturally. Every frame was crafted to feel effortless, cinematic and full of the great energy that makes MINI unique.”
Directed by Vikalp Chhabra and produced by Ankit Ahuja of Red Comet Films, the campaign introduces viewers to the MINI Countryman’s expanded cabin space, circular OLED display and refreshed interiors through an experience-led narrative.
The campaign is currently being rolled out across MINI India’s digital and social media platforms.
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