BTG, the independent creative agency founded by Aaliya Amrin, Eman Batliwalla and Danisha Kohli, has joined the venture ecosystem of Nikhil Kamath-founded WTF.
The partnership marks WTF’s latest investment in the creative ecosystem and aims to support founder-led agencies without integrating them into a traditional holding company structure. BTG will continue to operate under its existing leadership, with its founders retaining creative and operational control.
Founded in 2018, BTG has built its business independently, working across sectors including luxury, beauty, hospitality, entertainment, technology, tourism, wellness and consumer brands. Its client roster includes Netflix, Prime Video, IKEA, Volkswagen, Bumble, Soho House, Marriott and Nykaa, alongside several founder-led businesses.
Under the partnership, BTG will receive investment and operational support from WTF while continuing to operate as an independent agency. The company plans to expand its capabilities, invest in talent and scale its creative offerings across India and international markets.
Commenting on the partnership, Aaliya Amrin, Eman Batliwalla and Danisha Kohli, founders of BTG, said, “BTG has always been deeply personal to us. We built this over eight years, slowly, carefully, client by client. What made this partnership feel right was that every conversation was about where culture and brands are headed over the next decade. This partnership exists to protect everything that made BTG valuable, while dramatically expanding what becomes possible, not just for us, but for what an independent creative company from India can become.”
Nikhil Kamath, Founder of WTF, said, “What BTG has built is rare. A company with a strong point of view, consistent creative quality and deep, long-term relationships. At WTF, we back founders who have already built something meaningful, and we create the conditions for them to grow without losing what made them special. BTG felt like a natural fit, the clarity with which they’ve built the business, and the ambition for what comes next.”
BTG is the second creative agency to join WTF’s portfolio after One Hand Clap (OHC), reflecting the platform’s focus on backing founder-led creative business.
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