Liqvd Digital India Limited has filed its Draft Red Herring Prospectus (DRHP) for a proposed Rs 37 crore SME Initial Public Offering (IPO). The creative-first marketing agency plans to use the proceeds to support its expansion strategy, strengthen AI capabilities and enhance its integrated digital marketing offerings.
The proposed public issue comprises a fresh issue of equity shares worth up to Rs 37 crore, along with an Offer for Sale by certain promoter shareholders. The company intends to list its equity shares on the BSE SME platform, subject to regulatory approvals and market conditions.
As part of its growth plans, Liqvd Digital proposes to use a portion of the fresh issue proceeds to acquire the remaining 23.21 per cent stake in AdLift Marketing Private Limited, following its majority stake acquisition in April 2025.
The company also plans to invest Rs 915.45 lakh from the fresh issue proceeds to establish a Full Scale VCP Hub, an AI-integrated content platform aimed at meeting the evolving needs of the digital marketing industry.
Liqvd Digital said it continues to invest in artificial intelligence, automation and proprietary digital platforms to improve operational efficiency, streamline workflows, enhance client outcomes and create new revenue opportunities.
Among its AI-led initiatives is Tesseract, an AI lab developed by the AdLift Group that provides campaign automation, audience insights and content generation capabilities. The platform also enables brands to analyse their visibility across AI-driven search platforms such as ChatGPT, Perplexity and Gemini.
Commenting on the development, Arnab Mitra, Chairman & Managing Director, Liqvd Digital India Limited, said, “Brands today are looking for partners who can bring together creativity, technology and performance under one roof. That has been our focus, and the proposed IPO marks an important milestone in our journey.”
He added, “AI is already changing the way content is created and personalised. It is helping reduce timelines, improve efficiencies and unlock new possibilities for brands. While technology is playing a bigger role than ever before, we believe human creativity remains at the heart of great marketing. Our approach is to combine the power of AI with creative thinking to deliver better outcomes at scale.”
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