Raymond Lifestyle Limited has brought its marketing operations under a single integrated partnership with Publicis Groupe India. The partnership covers Raymond Lifestyle’s complete brand portfolio […]
Tag: DigitalMarketing
AnyMind Group launches AnyCreator Stream to power live creator monetisation in India
AnyMind Group has introduced AnyCreator Stream in India to simplify how creators manage live-streaming activities and build commercial opportunities around their audiences. The web-based platform […]
VDO.AI report finds festive shoppers increasingly ready to buy through ads
VDO.AI’s Festive Consumer Index 2026 has revealed that festive shopping is becoming a more considered journey, with consumers comparing brands, evaluating offers and seeking greater […]
FTA Global examines how location and language influence AI brand recommendations
FTA Global has released “The Context Report”, examining how AI chatbots such as ChatGPT and Gemini can provide different brand recommendations when the same buying […]
Philips brings Sushmita Sen on board for new Airfryer campaign
Philips has launched its latest advertising campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as its brand ambassador. The campaign aims to strengthen […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Liqvd Digital files DRHP for SME IPO
Liqvd Digital India Limited has filed its Draft Red Herring Prospectus (DRHP) for a proposed Rs 37 crore SME Initial Public Offering (IPO). The creative-first […]
AJIO celebrates fatherhood through ‘Father Figures’ campaign
AJIO has launched its Father’s Day campaign, ‘Father Figures’, celebrating the diverse personalities, habits and characteristics that define fathers across generations. Conceptualised by 22feet, the […]
Omnicom Media Group wins SBI digital mandate
Omnicom Media Group India has been appointed as the digital marketing partner for State Bank of India (SBI) following a competitive pitch process, according to […]
Ajio launches same-day fashion delivery campaign featuring Shraddha Kapoor
Ajio has launched a new campaign to promote its same-day fashion delivery service, featuring actor Shraddha Kapoor as the face of the campaign. The campaign […]