Omnicom Media Group India has been appointed as the digital marketing partner for State Bank of India (SBI) following a competitive pitch process, according to industry sources.
The mandate is regarded as one of the largest digital media assignments in the Indian banking sector and further strengthens Omnicom Media Group India’s position in the country’s marketing and media landscape.
Under the partnership, the agency will be responsible for managing SBI’s digital marketing strategy across multiple platforms, customer segments and communication channels. The appointment comes as the country’s largest lender continues to accelerate its digital-first approach and enhance customer engagement through data-driven marketing initiatives.
The collaboration is expected to support SBI’s efforts to strengthen its digital presence, improve customer outreach and deliver more personalised experiences across key markets. With increasing consumer adoption of digital banking services, the bank has been focusing on technology-led engagement strategies to connect with a broader audience base.
Omnicom Media Group India is expected to leverage its advanced data, technology and audience-planning capabilities to support the bank’s evolving business objectives. The agency is likely to utilise its proprietary platforms, including Omni and Acxiom, to drive audience intelligence, campaign effectiveness and marketing optimisation.
The win marks a significant addition to Omnicom Media Group India’s portfolio and highlights the growing importance of digital media in the banking and financial services sector. As financial institutions increasingly invest in digital transformation and customer-centric communication, strategic partnerships between brands and marketing agencies are playing a crucial role in driving growth and engagement.
The mandate is expected to help SBI further strengthen its digital outreach while enabling more targeted and efficient customer communication across its expanding digital ecosystem.
Send news announcements/press releases to:
editor@thefoundermedia.com
