VDO.AI, in partnership with mFilterIt, has introduced The Omnichannel Advertising Playbook, a report designed to help brands navigate fragmented consumer journeys and build more effective, […]
Tag: MarketingStrategy
Agentic marketing and the shift towards outcome-driven growth
Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
Omnicom Media Group wins SBI digital mandate
Omnicom Media Group India has been appointed as the digital marketing partner for State Bank of India (SBI) following a competitive pitch process, according to […]
Zomato takes on BookMyShow with Bold ‘District’ billboard
Zomato has made a high-impact entry into the live events and movie ticketing space by placing a massive outdoor billboard for its new “going-out” app, […]