VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers.
The new suite transforms standard ad inventory into interactive experiences, delivering up to 5X higher CPMs along with improved engagement and advertiser conversion rates.
Built as a premiumisation layer, the platform integrates advanced creative capabilities such as geo-location, weather triggers, live scores, stock data, and device-level signals to deliver more contextual and responsive advertising. It also introduces interactivity through formats like remote-enabled polls, carousels, and choice-based ads, enhancing viewer engagement on large screens.
Early deployments have shown strong results, including 25 per cent higher engagement and a 15 per cent increase in advertiser conversions, highlighting the growing importance of creative innovation in unlocking value from CTV inventory.
According to Arjit Sachdeva, Co-founder, VDO.AI, the initiative addresses a key gap in the CTV ecosystem by focusing on the creative layer, enabling publishers to drive better monetisation without altering their existing infrastructure.
The launch comes at a time when CTV adoption in India is expanding rapidly, with increasing emphasis on improving yield and delivering measurable outcomes for advertisers.
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