VDO.AI’s Festive Consumer Index 2026 has revealed that festive shopping is becoming a more considered journey, with consumers comparing brands, evaluating offers and seeking greater […]
Tag: CTV
VDO.AI and mFilterIt introduce Omnichannel Playbook for smarter media planning
VDO.AI, in partnership with mFilterIt, has introduced The Omnichannel Advertising Playbook, a report designed to help brands navigate fragmented consumer journeys and build more effective, […]
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
VDO.AI launches interactive suite for CTV monetisation
VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers. The new suite transforms standard […]