VDO.AI has launched its Festive Ad Suite, an advertising technology stack designed to help brands improve campaign efficiency during the festive season through its proprietary […]
Tag: DigitalAdvertising
LAVA Virat Curve 5G takes a story-first approach to smartphone advertising
LAVA Mobiles has launched a new campaign for its Virat Curve 5G in collaboration with SW Network, bringing actors Rohit Saraf and Pratibha Ranta together […]
VDO.AI and mFilterIt introduce Omnichannel Playbook for smarter media planning
VDO.AI, in partnership with mFilterIt, has introduced The Omnichannel Advertising Playbook, a report designed to help brands navigate fragmented consumer journeys and build more effective, […]
Times OOH upgrades digital screens across Mumbai Metro Line 1
Times OOH has enhanced its Dynamic Platform Screens Network across Mumbai Metro Line 1, upgrading the displays installed across nine key stations. The platform screens […]
Reliance resQ campaign highlights everyday household sacrifices in new ad film
Reliance resQ has unveiled a new advertising film that focuses on the subtle “little sacrifices” made within Indian households when essential appliances suddenly stop working, […]
JioHotstar and Instamart introduce intent-led ads
JioHotstar has introduced a signal-led commerce advertising capability aimed at enabling brands to target audiences based on purchase intent signals, linking content consumption directly with […]
VDO.AI launches interactive suite for CTV monetisation
VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers. The new suite transforms standard […]
AnyMind Group launches AnyDigital Max to tackle Ad fatigue with AI and UGC
AnyMind Group has announced the launch of AnyDigital Max, a new AI-powered solution that enables advertisers to analyse, optimise, deploy and scale user-generated content (UGC) […]