VDO.AI’s Festive Consumer Index 2026 has revealed that festive shopping is becoming a more considered journey, with consumers comparing brands, evaluating offers and seeking greater […]
Tag: OTT
True Balance launches humour-led campaign around everyday financial challenges
True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
Disney shares rise 7 per cent after revenue beats expectations
The Walt Disney Company has reported quarterly revenue of US$25.17 billion, surpassing Wall Street expectations, as growth in its streaming and theme park businesses helped […]
Netflix Awards Rs 300 crore media mandate to Initiative India
Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
VDO.AI launches interactive suite for CTV monetisation
VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers. The new suite transforms standard […]