Fibe has launched ‘Jiyo Full Size’, a new AI-generated campaign that explores how financial constraints often force people to scale down or postpone their aspirations. […]
Tag: marketing
Sansaar by D’Decor expands into bedding with new campaign featuring Ranveer Singh
Sansaar, D’Decor’s conscious luxury soft furnishings brand, has expanded into the bedding category with the launch of its latest campaign, ‘A Great Day Starts the […]
Netcore report highlights revenue impact of delayed BFSI marketing campaigns
Netcore has released a new report, The Manual Workflow Tax, highlighting how manual marketing processes are affecting revenue generation and customer engagement across the banking, […]
Buldana Urban rolls out audio awareness campaign across 93 MSRTC bus stations
Buldana Urban Co-operative Credit Society has completed a 30-day audio awareness campaign across 93 Maharashtra State Road Transport Corporation (MSRTC) bus stations to promote its […]
Lodestar UM wins AMFI’s integrated media mandate
Omnicom Media Group’s Lodestar UM has secured the integrated media mandate for the Association of Mutual Funds in India (AMFI) following a multi-agency pitch. Under […]
Dentsu wins Air India’s media planning and buying mandate
Dentsu has secured Air India’s media planning and buying mandate after a competitive multi-agency pitch process. The account is estimated to be worth between Rs […]
Samsung celebrates consumer trust with ‘Trusted by India’ campaign for Galaxy A series
Samsung has launched its new ‘Trusted by India’ campaign for the Galaxy A Series, conceptualised by Cheil India, celebrating the trust and emotional connection the […]
The Womb receives Wonder Cement’s creative mandate
The Womb has won the creative and strategy mandate for Wonder Cement. Under the mandate, The Womb will handle brand strategy, creative communication, and integrated […]
Dixcy Scott launches new summer campaign with StevePriya
Dixcy Scott has launched a new summer campaign conceptualised by independent creative agency StevePriya, introducing the concept of “Underwear Mein AI” to highlight its Air […]
WPP wins global AI-led marketing mandate for Jaguar Land Rover
WPP has secured the global integrated marketing mandate for Jaguar Land Rover, strengthening its long-standing partnership with the automotive company. Under the expanded mandate, WPP […]