Samsung has launched its new ‘Trusted by India’ campaign for the Galaxy A Series, conceptualised by Cheil India, celebrating the trust and emotional connection the smartphone brand has built with consumers across the country over the years.
At the heart of the campaign is an anthem film titled ‘Humne India ka Bharosa Kamaya Hai’, which focuses on the role the Galaxy A Series has played in everyday life. Rather than highlighting product specifications, the film showcases relatable moments such as video calls connecting loved ones, first-day work messages, shared conversations, and memorable life experiences.
The film takes viewers on a visual journey across India, from the lakes of Kashmir to the backwaters of Kerala, portraying the Galaxy A Series as a trusted companion that has supported consumers through meaningful milestones and daily interactions.
According to Samsung, the campaign reflects the trust consumers have placed in the Galaxy A Series over time, positioning the smartphone range as more than just a device and reinforcing its role in fostering connections and shared experiences.
Commenting on the campaign, Shirish Agarwal, Head of Marketing, MX Business, Samsung India, said, “Our goal with the Galaxy A series has always been to create mobile experiences that feel personal, impactful, and deeply connected to Indian consumers. The ‘Trusted by India’ campaign stems directly from that mission, celebrating the incredible trust and emotional bond our consumers have built with us over the years.”
Kaushik Datta, Senior Executive Creative Director, Cheil India, added, “For a brand, there’s no better place to be than one where a nation places its trust in you. To mark this milestone, we looked back at the little moments that got us here, the smiles, bonds, tears and memories. This film is a love letter to the millions of people who made us a part of their lives.”
The campaign aims to strengthen Samsung’s emotional positioning in India’s highly competitive smartphone market by focusing on trust, familiarity and the everyday experiences that have helped shape its relationship with consumers.
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