Philosophy Brand Solutions has been launched in Mumbai by advertising leaders Tanurupa Pal and Shayondeep Pal. Founded by former JWT (now VML) and Lowe Lintas […]
Tag: BrandStrategy
From Sociowash to SW Network: Building an integrated growth partner for brands
How has SW Network evolved from Sociowash, and what shaped this transformation? When we started Sociowash, the industry was moving towards specialisation. You had agencies […]
Publicis Groupe India bags marketing mandate for Raymond Lifestyle
Raymond Lifestyle Limited has brought its marketing operations under a single integrated partnership with Publicis Groupe India. The partnership covers Raymond Lifestyle’s complete brand portfolio […]
VDO.AI report finds festive shoppers increasingly ready to buy through ads
VDO.AI’s Festive Consumer Index 2026 has revealed that festive shopping is becoming a more considered journey, with consumers comparing brands, evaluating offers and seeking greater […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Dentsu India secures Tata Group’s IPL media mandate
Dentsu India has been awarded the integrated media mandate for the Tata Group’s Indian Premier League (IPL) campaigns, bringing several Tata Group companies under a […]
Popeyes expands India growth strategy with focus on premium mall locations
Popeyes India has strengthened its expansion strategy in India with a focused approach towards premium retail locations, product differentiation, and customer experience as the brand […]
Slay Media joins hands with Eloelo Group to boost digital content strategy
Slay Media has partnered with Eloelo Group as its content and video creation associate to strengthen its digital content ecosystem. The collaboration aims to enhance […]
Jack Daniel’s appoints 22feet as creative agency in India
Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]