Dentsu India has been awarded the integrated media mandate for the Tata Group’s Indian Premier League (IPL) campaigns, bringing several Tata Group companies under a […]
Tag: BrandStrategy
Popeyes expands India growth strategy with focus on premium mall locations
Popeyes India has strengthened its expansion strategy in India with a focused approach towards premium retail locations, product differentiation, and customer experience as the brand […]
Slay Media joins hands with Eloelo Group to boost digital content strategy
Slay Media has partnered with Eloelo Group as its content and video creation associate to strengthen its digital content ecosystem. The collaboration aims to enhance […]
Jack Daniel’s appoints 22feet as creative agency in India
Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]