boAt has struck an emotional chord with its latest Mother’s Day campaign, using humour and artificial intelligence to spotlight a familiar reality in many Indian […]
Tag: Advertising
Jack Daniel’s appoints 22feet as creative agency in India
Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]
Navi UPI campaign transforms auto repair into a Formula 1-style pit stop
Navi has released a new film as part of its ‘Hurrypur’ campaign, continuing its focus on speed in digital payments. Conceptualised by Sideways Consulting and […]
Redefining brand presence inside content
How do you differentiate Whisper World from traditional branded content or product placement agencies? Traditional branded content and product placement, and Whisper World’s In-Content Advertising […]
Flipkart Tech and SW Network unveil new campaign of tiny billboards for Infinix
SW Network has unveiled a new campaign for smartphone brand Infinix, using an unconventional outdoor format, in collaboration with Flipkart Tech. Announcing key features of […]
Marketing Ghiblified: The deluge of AI-generated content
When Artificial Intelligence (AI) art goes viral, is it still marketing — or just trend-hopping? Let’s decode what marketing really means in the age of […]
WPP reports 0.5 per cent LFL growth in Q3
WPP has revealed a 1.4 per cent increase in reported revenue for Q3 2024, with Like-For-Like (LFL) revenue rising 4.1 per cent. The LFL revenue, […]