Dentsu has secured Air India’s media planning and buying mandate after a competitive multi-agency pitch process. The account is estimated to be worth between Rs […]
Tag: Advertising
Vertigo TV teams up with Admott to monetise micro-drama boom
Vertigo Global Media Private Limited’s (VERTIGO OTT TV APP) has collaborated with Admott to further strengthen its digital monetisation capabilities, accelerate advertising innovation, and elevate […]
AJIO celebrates fatherhood through ‘Father Figures’ campaign
AJIO has launched its Father’s Day campaign, ‘Father Figures’, celebrating the diverse personalities, habits and characteristics that define fathers across generations. Conceptualised by 22feet, the […]
Parle Duet showcases dual-flavour experience in new campaign
Parle Products has launched a new campaign for Parle Duet, spotlighting the brand’s distinctive dual-flavour offering and reinforcing its appeal among young consumers seeking exciting […]
Parle-G celebrates empathy and human connection in latest campaign
Parle-G has unveiled a new chapter of its iconic ‘G Maane Genius’ campaign, reinforcing the belief that true genius lies in the ability to create […]
Parle-G celebrates everyday acts of kindness
Parle-G has unveiled a new chapter of its long-running ‘G Maane Genius’ campaign, shifting the spotlight from conventional achievements to everyday acts of kindness that […]
The Womb receives Wonder Cement’s creative mandate
The Womb has won the creative and strategy mandate for Wonder Cement. Under the mandate, The Womb will handle brand strategy, creative communication, and integrated […]
WPP wins global AI-led marketing mandate for Jaguar Land Rover
WPP has secured the global integrated marketing mandate for Jaguar Land Rover, strengthening its long-standing partnership with the automotive company. Under the expanded mandate, WPP […]
JSW Paints reimagines paint beyond aesthetics in new ‘Halo’ campaign
JSW Paints has unveiled its latest campaign for JSW Halo, its premium paint portfolio powered by Advanced Defense technology, aiming to reposition paint as an […]
Sunfeast Marie Light encourages couples to ‘Divorce’ their phones
Sunfeast Marie Light has introduced a fresh initiative under its #MarieLightMode campaign, focusing on the growing impact of excessive mobile phone usage on personal relationships […]