Furlenco has launched its new campaign, ‘Drop Dead. Gorgeous.’, exploring how women switch off from their daily responsibilities and find comfort in their personal spaces […]
Tag: Advertising
Foxtale expands OOH presence with Shah Rukh Khan across major cities
Foxtale has appointed a Simple agency to handle its Out-of-Home (OOH) advertising mandate, with the partnership kicking off with a campaign featuring brand ambassador Shah […]
Orient Electric challenges India’s ‘Chalta Hai’ mindset
Orient Electric has launched its latest Independence Day campaign, ‘Chalta Hai, Ab Nahi Chalega’, urging consumers to reconsider the tendency to accept everyday compromises. The […]
Pidilite FY26 report honours Piyush Pandey’s creative legacy
Pidilite Industries Limited has released a report on FY26’s financial growth, business expansion and continued investment in its brands, with Piyush Pandey playing a key […]
Times OOH upgrades digital screens across Mumbai Metro Line 1
Times OOH has enhanced its Dynamic Platform Screens Network across Mumbai Metro Line 1, upgrading the displays installed across nine key stations. The platform screens […]
ASCI review finds most summer advertisements made misleading claims
The Advertising Standards Council of India (ASCI) has released its report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, analysing 40 advertisements across […]
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
Impact Mints appoints Ranveer Singh as brand ambassador
Impact Mints has appointed Ranveer Singh as its brand ambassador in India and launched a new campaign titled ‘Yeh Mint Nahi, Momint Hai’. The campaign […]
Burger King launches retro-themed Boomer King menu
Burger King has launched Boomer King, a limited-time menu inspired by television shows from the 1980s and 1990s. The menu has been available since July […]
ThinkROI drives Indifeast brand launch
ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]