Colloquial has conceptualised a new pan-India campaign for Porter, focusing on business owners’ everyday habits and questioning the continued use of familiar but inefficient logistics […]
Tag: Advertising
Philips brings Sushmita Sen on board for new Airfryer campaign
Philips has launched its latest advertising campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as its brand ambassador. The campaign aims to strengthen […]
Foxtale brings Shah Rukh Khan to the ‘Surface-to-Source’ skincare story
Foxtale has unveiled the second film in its latest campaign featuring Shah Rukh Khan, built around the skincare brand’s ‘Surface to Source’ philosophy. The film […]
How AI and real-time data are making rural DOOH smarter
Advertising budgets across India have been steadily reallocating from print and television towards digital and out-of-home formats. From Vritti’s vantage point, how significant has this […]
Furlenco celebrates women’s personal moments with new campaign
Furlenco has launched its new campaign, ‘Drop Dead. Gorgeous.’, exploring how women switch off from their daily responsibilities and find comfort in their personal spaces […]
Foxtale expands OOH presence with Shah Rukh Khan across major cities
Foxtale has appointed a Simple agency to handle its Out-of-Home (OOH) advertising mandate, with the partnership kicking off with a campaign featuring brand ambassador Shah […]
Orient Electric challenges India’s ‘Chalta Hai’ mindset
Orient Electric has launched its latest Independence Day campaign, ‘Chalta Hai, Ab Nahi Chalega’, urging consumers to reconsider the tendency to accept everyday compromises. The […]
Pidilite FY26 report honours Piyush Pandey’s creative legacy
Pidilite Industries Limited has released a report on FY26’s financial growth, business expansion and continued investment in its brands, with Piyush Pandey playing a key […]
Times OOH upgrades digital screens across Mumbai Metro Line 1
Times OOH has enhanced its Dynamic Platform Screens Network across Mumbai Metro Line 1, upgrading the displays installed across nine key stations. The platform screens […]
ASCI review finds most summer advertisements made misleading claims
The Advertising Standards Council of India (ASCI) has released its report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, analysing 40 advertisements across […]