Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division aimed at creating meaningful narratives for brands as audiences increasingly […]
Tag: Advertising
boAt’s Mother’s Day campaign uses AI humour to reflect modern family dynamics
boAt has struck an emotional chord with its latest Mother’s Day campaign, using humour and artificial intelligence to spotlight a familiar reality in many Indian […]
Jack Daniel’s appoints 22feet as creative agency in India
Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]
Navi UPI campaign transforms auto repair into a Formula 1-style pit stop
Navi has released a new film as part of its ‘Hurrypur’ campaign, continuing its focus on speed in digital payments. Conceptualised by Sideways Consulting and […]
Redefining brand presence inside content
How do you differentiate Whisper World from traditional branded content or product placement agencies? Traditional branded content and product placement, and Whisper World’s In-Content Advertising […]
Flipkart Tech and SW Network unveil new campaign of tiny billboards for Infinix
SW Network has unveiled a new campaign for smartphone brand Infinix, using an unconventional outdoor format, in collaboration with Flipkart Tech. Announcing key features of […]
Marketing Ghiblified: The deluge of AI-generated content
When Artificial Intelligence (AI) art goes viral, is it still marketing — or just trend-hopping? Let’s decode what marketing really means in the age of […]
WPP reports 0.5 per cent LFL growth in Q3
WPP has revealed a 1.4 per cent increase in reported revenue for Q3 2024, with Like-For-Like (LFL) revenue rising 4.1 per cent. The LFL revenue, […]