Sunfeast Marie Light has introduced a fresh initiative under its #MarieLightMode campaign, focusing on the growing impact of excessive mobile phone usage on personal relationships […]
Tag: Advertising
Asian Paints highlights dampness issues through ‘Uninvited Guest’ campaign
Asian Paints has unveiled a new advertising campaign that personifies water marks and damp patches as an “uninvited guest” disrupting the comfort and appearance of […]
Hocco unveils ‘Dimaag Unhi Pe Atke’ campaign with humour-led storytelling
Hocco has rolled out a new advertising campaign titled ‘Dimaag Unhi Pe Atke’, centred around humorous and relatable situations where people find themselves constantly thinking […]
Glen showcases ‘Apnapan’ through everyday family moments in new campaign
Glen Appliances has unveiled a new advertising campaign that captures the emotional essence of Indian homes through everyday family interactions and shared experiences. Built around […]
Catch Spices rolls out new TVC for sprinkler range featuring Akshay Kumar
DS Group’s Catch Salt & Spices has unveiled its latest TVC for the Catch Sprinklers range, marking actor Akshay Kumar’s first appearance in this category, […]
Ogilvy India and Google launch AI-powered creative studio
Ogilvy India has announced a partnership with Google to launch an AI-powered creative studio designed to support the agency’s creative and production workflows. The internal […]
True Balance launches humour-led campaign around everyday financial challenges
True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
Rose Audio Visuals launches branded content division Connect NXT
Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division aimed at creating meaningful narratives for brands as audiences increasingly […]
boAt’s Mother’s Day campaign uses AI humour to reflect modern family dynamics
boAt has struck an emotional chord with its latest Mother’s Day campaign, using humour and artificial intelligence to spotlight a familiar reality in many Indian […]
Jack Daniel’s appoints 22feet as creative agency in India
Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]