Mirinda has launched a new global platform titled ‘Smile Please’, alongside a refreshed visual identity aimed at strengthening engagement with younger consumers across international markets.
The updated identity, developed by PepsiCo’s in-house design and innovation team, introduces revised typography, brighter visual elements, and updated packaging while retaining the brand’s core colour palette.
The ‘Smile Please’ platform focuses on everyday moments and positive interactions, positioning the brand around light, relatable experiences. The rollout will extend across Mirinda’s global markets as part of a broader effort to align with evolving consumer preferences.
As part of the campaign, the brand will also introduce ‘Smile Chain’, an influencer-led digital initiative designed to drive engagement and participation on social platforms.
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