Abbott has launched its new “Strength to Live Your Dreams” campaign aimed at promoting healthy ageing and highlighting the role of nutrition in supporting strength, […]
Category: OOH
Rose Audio Visuals launches branded content division Connect NXT
Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division aimed at creating meaningful narratives for brands as audiences increasingly […]
Disney shares rise 7 per cent after revenue beats expectations
The Walt Disney Company has reported quarterly revenue of US$25.17 billion, surpassing Wall Street expectations, as growth in its streaming and theme park businesses helped […]
Netflix Awards Rs 300 crore media mandate to Initiative India
Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
Alliance Media expands Uganda presence with acquisition of Brandit Outdoor
Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the […]
Creative quality plays a critical role in OOH campaign success
Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]
RBI Regional Director calls for stronger governance in Cooperative Banks
Reserve Bank of India Regional Director for Andhra Pradesh, Attah Omar Basheer, has emphasised the need for stronger governance and regulatory compliance in cooperative banks, […]
boAt’s Mother’s Day campaign uses AI humour to reflect modern family dynamics
boAt has struck an emotional chord with its latest Mother’s Day campaign, using humour and artificial intelligence to spotlight a familiar reality in many Indian […]
Slay Media joins hands with Eloelo Group to boost digital content strategy
Slay Media has partnered with Eloelo Group as its content and video creation associate to strengthen its digital content ecosystem. The collaboration aims to enhance […]
Posterscope India and iProspect India roll out immersive OOH campaign for The Mummy
Posterscope India and iProspect India for Warner Bros. Discovery have brought The Mummy to life with the new campaign in Mumbai and Chennai through a […]