Tribes Communications has made a strategic investment in technology-enabled out-of-home (OOH) media company TriOOH, strengthening its capabilities in data-driven outdoor advertising and reinforcing its integrated […]
Category: OOH
Creativefuel secures social and digital mandate for Priyagold
Creativefuel has won the social media and digital mandate for FMCG brand Priyagold, entering into a strategic year-long partnership aimed at strengthening the brand’s digital […]
Capri Loans introduces new brand campaign highlighting financial assurance
Capri Global Capital Ltd. (Capri Loans) has released its new brand campaign, ‘Zaroorat Mein Aapke Saath’, a heartfelt narrative built around a relatable insight — […]
Carat and Posterscope roll out premium OOH campaign for Standard Chartered Wealth
Carat and Posterscope have reunited to execute Standard Chartered Bank’s latest Global Wealth campaign through a focused and premium out-of-home activation across major Indian cities. […]
The new language of Out-of-Home advertising
From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]
Sony’s Wheel of Fortune dominates OOH in Mumbai and Delhi
MOMS Outdoor has executed a large-scale outdoor advertising campaign for Sony Entertainment Television’s latest show, Wheel of Fortune, delivering one of the most expansive OOH […]
Mobavenue Media launches PrsmX 1.0 marking major AI product milestone
Mobavenue Media Private Limited (MMPL), a wholly owned subsidiary of Mobavenue AI Tech Limited (formerly Lucent Industries Limited), has successfully launched PrsmX 1.0, its enhanced […]
FTA Global releases report on Healthcare Discovery trends
FTA Global has released its latest industry report, Healthcare Industry Insights: Key Findings and Trends, highlighting how mobile, search, apps and AI are reshaping the […]
ting introduces new sports-focused marketing unit ‘ting Sports’
ting has announced the launch of ting Sports, a specialised sports marketing vertical aimed at strengthening its presence in the fast-growing sports and entertainment ecosystem. […]
Spykar unveils AI-driven influencer campaign ‘Made to Fit Every Story’
Spykar has launched a bold new marketing campaign titled “Made to Fit Every Story,” becoming one of the first Indian fashion brands to place AI-created […]