FTA Global has released “The Context Report”, examining how AI chatbots such as ChatGPT and Gemini can provide different brand recommendations when the same buying […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Taneira celebrates Mother-Daughter bonds through Durga Pujo campaign
Taneira has unveiled its Durga Pujo campaign, ‘From a Mother’s Hands to Yours’, which connects Maa Durga’s return to her maternal home with a daughter’s […]
JioHotstar and Samsung bring stories to life with Galaxy Z Fold8 collaboration
JioHotstar and Samsung India have joined forces for a new brand collaboration centred on the Galaxy Z Fold8, highlighting how the foldable smartphone’s expanded display […]
SG Sportswear celebrates the untold journey behind athletic success with Dhruv Jurel
Sanspareils Greenlands (SG) has launched its Autumn Winter 2026 sportswear campaign, featuring Indian cricketer Dhruv Jurel in a narrative centred on discipline, resilience and self-belief. […]
Philips brings Sushmita Sen on board for new Airfryer campaign
Philips has launched its latest advertising campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as its brand ambassador. The campaign aims to strengthen […]
Vinod Cookware brings Ganesh Chaturthi to life through creator-led modak storytelling
Vinod Intelligent Cookware has unveiled its digital campaign, ‘Modak Masterclass feat. Chef Nehal’, for Ganesh Chaturthi, blending festive culinary traditions with creator-led digital storytelling. The […]
Beco campaign sparks wider conversation around ingredient transparency
Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]
Fortune blends tradition and technology to reimagine Rath Yatra marketing
Fortune Sunflower Oil has created an immersive Rath Yatra experience in Puri by combining Odisha’s cultural heritage with AI, virtual and mixed reality, regional cuisine […]
BharathCloud joins hands with Ibentos Partner to expand AI-powered marketing
BharathCloud has partnered with Ibentos, an AI-driven technology company operating across North America and India, to strengthen brand marketing, customer engagement and event technology initiatives […]
Apple releases iPhone 18 Pro with variable-aperture camera and A20 Pro
Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, introducing a new variable-aperture camera system, the A20 Pro chip, enhanced battery performance […]