Affle has announced that its subsidiary, Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Promodome Communications secures lead communication mandate for Census 2026–27
Promodome Communications has been appointed as the lead communication partner for the Census 2026–27 campaign, marking a significant milestone for the integrated advertising agency in […]
Vadilal brings Melody to the ice cream aisle
Vadilal Industries and Parle Products have joined hands to introduce Melody Ice Cream, marking the popular confectionery brand’s expansion into the ice cream segment through […]
Playflix OTT App join hands with Admott to monetise in-content virtual brand placement
One Take Media Co.’s PLAYFLIX has partnered with Admott to strengthen digital monetisation, drive advertising innovation, and enhance audience engagement across its entertainment ecosystem. This […]
Women In Cloud launches #FoundHerWorld initiative in India
Women In Cloud has announced the launch of its #FoundHerWorld initiative in India, aimed at enabling greater economic participation for women founders building businesses in […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
VDO.AI launches interactive suite for CTV monetisation
VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers. The new suite transforms standard […]
Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]
Establishing trust with advertisers and users key to build strong reputation
With more than a decade of experience in AdTech and digital marketing, Lakshmi Balachandran, CEO, and Prabha Kumari, Chief Product Officer (CPO), and Co-founders, Automate […]