Myntra has announced the next phase of its AI-led technology expansion, integrating artificial intelligence across customer discovery, seller onboarding, catalogue infrastructure and product development to […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
JioHotstar partners with VDO.AI to enable advertising innovation
JioHotstar and VDO.AI have announced that they are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver […]
Olyv rolls out OOH campaign featuring Sourav Ganguly
Olyv has announced the launch of its latest Out-of-Home (OOH) media campaign. This marketing initiative prominently features long-standing brand ambassador and legendary former Indian cricket […]
VDO.AI extends its partnership with SarkariResult.com to deliver seamless video monetisation
VDO.AI has extended its longstanding partnership with SarkariResult.com. For more than four years, SarkariResult.com has relied on VDO.AI’s Native Video Player to monetise its website […]
Nikhil Kamath-led WTF acquires BTG to bolster content portfolio
BTG, the independent creative agency founded by Aaliya Amrin, Eman Batliwalla and Danisha Kohli, has joined the venture ecosystem of Nikhil Kamath-founded WTF. The partnership […]
Marketing beyond the hype: Building brands at the intersection of creativity, AI, and data
Marketing today sits at the intersection of creativity, technology, and data. How do you see this relationship evolving as brands look to create more meaningful […]
Netcore report highlights revenue impact of delayed BFSI marketing campaigns
Netcore has released a new report, The Manual Workflow Tax, highlighting how manual marketing processes are affecting revenue generation and customer engagement across the banking, […]
Liqvd Digital files DRHP for SME IPO
Liqvd Digital India Limited has filed its Draft Red Herring Prospectus (DRHP) for a proposed Rs 37 crore SME Initial Public Offering (IPO). The creative-first […]
Mobavenue AI wins international order of INR 10.02 crore
Mobavenue AI Tech Limited (MATL) has secured a new international order worth approximately INR 10.02 crore (Rupees Ten Crore and Two Lakh Only) through its […]
Affle strengthens consumer platform with strategic AdColony asset acquisition
Affle has announced that its subsidiary, Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire […]