The Ogilvy Group has announced the integration of Grey and 82.5 Communications to form Grey 82.5, a strategic move aimed at strengthening its second agency […]
Category: Featured
Phoenix Marketcity strengthens visibility through metro branding
Phoenix Marketcity Mumbai has unveiled a strategic branding initiative in collaboration with Mumbai Metro, under which Jagruti Nagar Metro Station has been rebranded as Phoenix […]
Servotech launches solar awareness campaign with Sonu Sood
Servotech Renewable Power System has launched a new advertising campaign, ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood as part of its efforts to promote […]
Bodhi Tree Multimedia posts strong annual growth
Bodhi Tree Multimedia has reported a strong financial performance for FY26, driven by growth in content production, expanding platform partnerships and strategic investments aimed at […]
Marketing without silos: The power of true integration
Promodome positions itself as a 360-degree agency. What does truly integrated marketing look like today, beyond just offering multiple services? Today, integrated marketing is no […]
VIP unveils new luggage range with Travel VIP campaign
VIP has introduced its new “Travel VIP” campaign along with the launch of three luggage collections – VIP Classic, VIP Flex, and VIP Pod. Conceptualised […]
Licious celebrates India’s momo craze with new campaign
Licious has unveiled a new campaign titled Mother of All Momos as it expands its footprint in the fast-growing momo segment. The campaign taps into […]
Dentsu India secures Tata Group’s IPL media mandate
Dentsu India has been awarded the integrated media mandate for the Tata Group’s Indian Premier League (IPL) campaigns, bringing several Tata Group companies under a […]
Empowering Women Entrepreneurs in the Age of AI
Women in Cloud is focused on creating economic access in the AI-powered economy. From your perspective, how can emerging technologies become stronger enablers of inclusive […]
Decoding Consumer Behaviour Through the Lens of Belief
Across two decades with global brands, what remains the most consistent truth about human behaviour that still drives effective brand strategy today? Behaviour is downstream […]