LegalPay has announced plans to deploy Rs 100 crore over the next 18 months to significantly expand its litigation finance operations across India, as third-party […]
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GrowthPal raises $2.6 Mn to scale AI-powered M&A copilot
GrowthPal has raised $2.6 million in a funding round led by Ideaspring Capital, with participation from global angel investors. The funding will be used to […]
Spykar unveils AI-driven influencer campaign ‘Made to Fit Every Story’
Spykar has launched a bold new marketing campaign titled “Made to Fit Every Story,” becoming one of the first Indian fashion brands to place AI-created […]
Zomato takes on BookMyShow with Bold ‘District’ billboard
Zomato has made a high-impact entry into the live events and movie ticketing space by placing a massive outdoor billboard for its new “going-out” app, […]
Bright Outdoor Media expands into curated events to fuel new growth
Bright Outdoor Media Limited has announced its entry into curated events and experiential marketing, marking a new phase in the company’s evolution as an integrated […]
Starcom wins Flipkart Group’s media mandate
Publicis Groupe’s Starcom India has secured Flipkart Group’s integrated media mandate, valued at around Rs 750 crore, replacing the incumbent agency EssenceMediacom. The mandate spans […]
Tanishq rolls out campaign with Ananya Panday as the face of the brand
Tanishq has rolled out its latest brand campaign featuring actor Ananya Panday as the face of the brand. Conceptualised by Lintas, the campaign highlights the […]
DS Group and MOMS Outdoor unveil Living Billboard at Delhi–Noida gateway
Dharampal Satyapal Group (DS Group) has launched Living Billboard, a plantation-driven outdoor awareness campaign conceptualised and executed by MOMS Outdoor, blending sustainability with large-format outdoor […]
Madison Media launches MbrAIn to drive strategic media planning in India
Madison Media has unveiled MbrAIn, described as India’s strategic media planning agent for brands, alongside its proprietary Growth Planning System (GPS). The platform is designed […]
Girlyveda turning dismissed symptoms into meaningful care
What inspired the founding of Girlyveda, and how does your personal experience continue to influence the brand’s mission today? Girlyveda wasn’t born in a boardroom. […]