Omnicom Media Group’s Lodestar UM has secured the integrated media mandate for the Association of Mutual Funds in India (AMFI) following a multi-agency pitch. Under […]
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The new rules of digital marketing in the era of generative AI
1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]
Dentsu wins Air India’s media planning and buying mandate
Dentsu has secured Air India’s media planning and buying mandate after a competitive multi-agency pitch process. The account is estimated to be worth between Rs […]
AnyMind Group launches AnyAI DSP to redefine programmatic media buying with AI
AnyMind Group has introduced AnyAI DSP, an advertising demand side platform (DSP) that enables performance marketers to leverage AI to drive greater transparency, intelligence and […]
Fire AI and Three Fourth Solutions partner to combine AI-driven insights with strategic brand storytelling
Fire AI has entered into a strategic partnership with integrated communications agency Three Fourth Solutions (TFS) to help brands convert AI-driven insights into strategic storytelling, […]
Vertigo TV teams up with Admott to monetise micro-drama boom
Vertigo Global Media Private Limited’s (VERTIGO OTT TV APP) has collaborated with Admott to further strengthen its digital monetisation capabilities, accelerate advertising innovation, and elevate […]
Nicco Park amplifies summer experiences with high-impact OOH campaign across Kolkata
Nicco Park has launched a large-scale outdoor advertising campaign across the city to promote its summer attractions, including a newly introduced thrill ride and its […]
Workforce readiness in the age of AI and continuous learning
1. Learning and development is undergoing a major transformation with the rise of AI and digital technologies. How do you see the role of corporate […]
airpay money promotes financial wellness with ‘Pehle Check, Phir Invest’ campaign
airpay money has launched its new campaign, ‘Pehle Check, Phir Invest’, aimed at encouraging individuals to evaluate their financial health before making investment decisions. The […]
Johnson’s Baby celebrates traditional nourishment with ‘Poshan Ka Pehla Sparsh’ campaign
Johnson’s Baby has unveiled its latest campaign, ‘Poshan Ka Pehla Sparsh’, to introduce its new Milk & Rice skincare range, inspired by ingredients traditionally associated […]