Olyv has announced the launch of its latest Out-of-Home (OOH) media campaign. This marketing initiative prominently features long-standing brand ambassador and legendary former Indian cricket […]
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VDO.AI extends its partnership with SarkariResult.com to deliver seamless video monetisation
VDO.AI has extended its longstanding partnership with SarkariResult.com. For more than four years, SarkariResult.com has relied on VDO.AI’s Native Video Player to monetise its website […]
Nikhil Kamath-led WTF acquires BTG to bolster content portfolio
BTG, the independent creative agency founded by Aaliya Amrin, Eman Batliwalla and Danisha Kohli, has joined the venture ecosystem of Nikhil Kamath-founded WTF. The partnership […]
Marketing beyond the hype: Building brands at the intersection of creativity, AI, and data
Marketing today sits at the intersection of creativity, technology, and data. How do you see this relationship evolving as brands look to create more meaningful […]
Netcore report highlights revenue impact of delayed BFSI marketing campaigns
Netcore has released a new report, The Manual Workflow Tax, highlighting how manual marketing processes are affecting revenue generation and customer engagement across the banking, […]
mCaffeine launches ‘Shower With Benefits’ campaign to strengthen bodycare portfolio
mCaffeine has unveiled its new ‘Shower With Benefits’ campaign as it expands its presence in the bodycare segment, signalling a broader brand strategy beyond its […]
NIVEA launches ‘Upar Upar Se’ campaign for Super 10 Serum Lotion
NIVEA has unveiled its new ‘Upar Upar Se’ campaign to promote its Super 10 Serum Lotion, highlighting the importance of moving beyond surface-level bodycare and […]
Liqvd Digital files DRHP for SME IPO
Liqvd Digital India Limited has filed its Draft Red Herring Prospectus (DRHP) for a proposed Rs 37 crore SME Initial Public Offering (IPO). The creative-first […]
Stratbeans integrates AI video creation into VYON LMS for corporate training
Stratbeans has strengthened its VYON Learning Management System (LMS) by integrating Vyond Reel, allowing enterprises to create AI-powered animated training videos directly within their learning […]
Maruti Suzuki onboards five startups to boost AI and sustainability initiatives
Maruti Suzuki India Limited has onboarded five startups named MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI, to co-create technology-driven solutions aimed at enhancing […]