Libas has launched ‘Sawan Ke Rang’, a new monsoon campaign inspired by Indian poetry, classical art, and folklore, celebrating the season through themes of Prem, […]
Author: Jeevika Srivastava
Marketing beyond the hype: Building brands at the intersection of creativity, AI, and data
Marketing today sits at the intersection of creativity, technology, and data. How do you see this relationship evolving as brands look to create more meaningful […]
The new rules of digital marketing in the era of generative AI
1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]
Workforce readiness in the age of AI and continuous learning
1. Learning and development is undergoing a major transformation with the rise of AI and digital technologies. How do you see the role of corporate […]
airpay money promotes financial wellness with ‘Pehle Check, Phir Invest’ campaign
airpay money has launched its new campaign, ‘Pehle Check, Phir Invest’, aimed at encouraging individuals to evaluate their financial health before making investment decisions. The […]
Chandigarh Airport marks Environment Day with green drive
Shaheed Bhagat Singh International Airport, Chandigarh, joined hands with Riseonic, Vamana Group and Dhir Constructions to organise a three-day sustainability-focused initiative in celebration of World […]
Marketing without silos: The power of true integration
Promodome positions itself as a 360-degree agency. What does truly integrated marketing look like today, beyond just offering multiple services? Today, integrated marketing is no […]
Empowering Women Entrepreneurs in the Age of AI
Women in Cloud is focused on creating economic access in the AI-powered economy. From your perspective, how can emerging technologies become stronger enablers of inclusive […]
Decoding Consumer Behaviour Through the Lens of Belief
Across two decades with global brands, what remains the most consistent truth about human behaviour that still drives effective brand strategy today? Behaviour is downstream […]
Mother’s Recipe highlights India’s pickle heritage
Mother’s Recipe has launched a new nationwide campaign along with refreshed packaging for its pickle range, focusing on the rich cultural traditions and regional flavours […]