HDFC Life has launched its ‘Kal Ka Plan’ campaign in collaboration with Kolkata Knight Riders, using the ongoing cricket season to drive awareness around financial […]
Author: The Founder
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Somany Ceramics unveils new brand identity
Somany Ceramics has unveiled a new brand identity, marking its evolution into a one-stop destination for home and building solutions across tiles, bathware, and related […]
Navi UPI campaign transforms auto repair into a Formula 1-style pit stop
Navi has released a new film as part of its ‘Hurrypur’ campaign, continuing its focus on speed in digital payments. Conceptualised by Sideways Consulting and […]
GREW Solar ties up with Gujarat Titans for campaign
GREW Solar has launched a new campaign titled ‘The Next Starts Here’ in association with the Gujarat Titans, using cricket-led storytelling to position solar energy […]
JioHotstar and Instamart introduce intent-led ads
JioHotstar has introduced a signal-led commerce advertising capability aimed at enabling brands to target audiences based on purchase intent signals, linking content consumption directly with […]
VDO.AI launches interactive suite for CTV monetisation
VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers. The new suite transforms standard […]
KITKAT India teams up with One Piece for anime-led campaign
KitKat India has partnered with One Piece for a new campaign that brings anime-inspired storytelling into its packaging and marketing. The collaboration features character-led designs […]
Dentsu India partners IWMBuzz for OTT awards and industry insights initiative
Dentsu India has entered into a multi-year partnership with IWMBuzz Media to collaborate on the IWMBuzz Digital Awards and an upcoming OTT-focused industry report. The […]
GoSats secures Series A funding to expand rewards platform
GoSats has raised $5 million (approximately Rs 47 crore) in its Series A funding round led by Konvoy, with participation from Y Combinator and Taisu […]
Veranda IAS and Amrita Vidyalayam launch Junior IAS leadership programme
Veranda IAS Learning Solutions has partnered with Amrita Vidyalayam Schools to introduce the “Junior IAS” Youth Leadership Programme for students from Classes 6 to 12. […]