JSW Paints has unveiled its latest campaign for JSW Halo, its premium paint portfolio powered by Advanced Defense technology, aiming to reposition paint as an […]
Author: The Founder
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&Done launches ‘Show Stopper’ haircare campaign
&Done has rolled out its latest haircare campaign, ‘Show Stopper’, centred around the pressures and pace of modern life while positioning lightweight haircare as an […]
Campus Activewear unveils new brand identity focused on youth culture
Campus Activewear has launched a new brand identity aimed at strengthening its connection with India’s youth through themes of individuality, self-expression, and movement. The refreshed […]
Wellbeing Nutrition launches ‘Skincare Hotline’ campaign featuring Shalini Passi
Wellbeing Nutrition has launched a new edition of its ‘Skincare Hotline’ campaign featuring entrepreneur and art patron Shalini Passi, as the brand continues to strengthen […]
Sunfeast Marie Light encourages couples to ‘Divorce’ their phones
Sunfeast Marie Light has introduced a fresh initiative under its #MarieLightMode campaign, focusing on the growing impact of excessive mobile phone usage on personal relationships […]
Asian Footwears rolls out ‘Mojo Clay’ sneaker campaign with interactive consumer engagement
Asian Footwears has unveiled its new ‘Mojo Clay’ sneaker campaign centred around user-generated content, social media interaction, and collectable-led experiences as part of the launch […]
AnyMind Group launches AI-powered platform to help Indian brands enter Japan
AnyMind Group has announced the launch of AnyAI OMO, an AI agent-powered platform aimed at helping brands bridge online marketing activity with offline retail sales […]
Asian Paints highlights dampness issues through ‘Uninvited Guest’ campaign
Asian Paints has unveiled a new advertising campaign that personifies water marks and damp patches as an “uninvited guest” disrupting the comfort and appearance of […]
Sanjoya and Everstylish bring CGI jewellery campaigns to Indian landmarks
Sanjoya and Everstylish have introduced a CGI-led visual campaign that reimagines jewellery advertising by placing oversized Kashmiri jhumkas across prominent landmarks in Indian cities. The […]
Hocco unveils ‘Dimaag Unhi Pe Atke’ campaign with humour-led storytelling
Hocco has rolled out a new advertising campaign titled ‘Dimaag Unhi Pe Atke’, centred around humorous and relatable situations where people find themselves constantly thinking […]