Omnicom Media Group India has been appointed as the digital marketing partner for State Bank of India (SBI) following a competitive pitch process, according to […]
Author: The Founder
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Centerfruit brings back iconic humour in new campaign
Centerfruit has unveiled a new advertising campaign under its iconic ‘Kaisi Jeebh Laplapayee’ platform, introducing a wedding-themed film that continues the brand’s long-standing association with […]
Catch launches Bengal-focused campaign for Haldi
Catch Salt & Spices has launched a new regional campaign for Catch Haldi in West Bengal, featuring actor Subhashree Ganguly. The initiative marks the brand’s […]
Ogilvy Group combines Grey and 82.5 Communications
The Ogilvy Group has announced the integration of Grey and 82.5 Communications to form Grey 82.5, a strategic move aimed at strengthening its second agency […]
Phoenix Marketcity strengthens visibility through metro branding
Phoenix Marketcity Mumbai has unveiled a strategic branding initiative in collaboration with Mumbai Metro, under which Jagruti Nagar Metro Station has been rebranded as Phoenix […]
Servotech launches solar awareness campaign with Sonu Sood
Servotech Renewable Power System has launched a new advertising campaign, ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood as part of its efforts to promote […]
Bodhi Tree Multimedia posts strong annual growth
Bodhi Tree Multimedia has reported a strong financial performance for FY26, driven by growth in content production, expanding platform partnerships and strategic investments aimed at […]
VIP unveils new luggage range with Travel VIP campaign
VIP has introduced its new “Travel VIP” campaign along with the launch of three luggage collections – VIP Classic, VIP Flex, and VIP Pod. Conceptualised […]
Licious celebrates India’s momo craze with new campaign
Licious has unveiled a new campaign titled Mother of All Momos as it expands its footprint in the fast-growing momo segment. The campaign taps into […]
Dentsu India secures Tata Group’s IPL media mandate
Dentsu India has been awarded the integrated media mandate for the Tata Group’s Indian Premier League (IPL) campaigns, bringing several Tata Group companies under a […]