Dentsu has secured Air India’s media planning and buying mandate after a competitive multi-agency pitch process. The account is estimated to be worth between Rs […]
Author: The Founder
At “The Founder Media,” we are dedicated to bring you the latest and most inspiring stories from the world of entrepreneurship and innovation. Our mission is to empower aspiring and established founders, innovators and business leaders with the knowledge and insights they need to navigate the challenges and opportunities of the ever-evolving business landscape.
Fire AI and Three Fourth Solutions partner to combine AI-driven insights with strategic brand storytelling
Fire AI has entered into a strategic partnership with integrated communications agency Three Fourth Solutions (TFS) to help brands convert AI-driven insights into strategic storytelling, […]
Nicco Park amplifies summer experiences with high-impact OOH campaign across Kolkata
Nicco Park has launched a large-scale outdoor advertising campaign across the city to promote its summer attractions, including a newly introduced thrill ride and its […]
Johnson’s Baby celebrates traditional nourishment with ‘Poshan Ka Pehla Sparsh’ campaign
Johnson’s Baby has unveiled its latest campaign, ‘Poshan Ka Pehla Sparsh’, to introduce its new Milk & Rice skincare range, inspired by ingredients traditionally associated […]
Audi India celebrates quattro legacy with new brand campaign
Audi India has launched a new campaign, ‘That quattro feeling’, centred on its renowned quattro all-wheel drive technology that has been a core part of […]
Titan Smart encourages fathers to prioritise their wellbeing in New Father’s Day campaign
Titan Smart has unveiled its Father’s Day campaign, ‘Real Dads, Real Conversations’, focusing on the often-unspoken challenges and concerns fathers carry behind the familiar response, […]
AJIO celebrates fatherhood through ‘Father Figures’ campaign
AJIO has launched its Father’s Day campaign, ‘Father Figures’, celebrating the diverse personalities, habits and characteristics that define fathers across generations. Conceptualised by 22feet, the […]
Pizza Hut India celebrates 30 years with nationwide customer rewards campaign
Pizza Hut India has launched a month-long customer appreciation campaign to celebrate 30 years of operations in the country, reinforcing its longstanding relationship with consumers […]
Affle strengthens consumer platform with strategic AdColony asset acquisition
Affle has announced that its subsidiary, Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire […]
Samsung celebrates consumer trust with ‘Trusted by India’ campaign for Galaxy A series
Samsung has launched its new ‘Trusted by India’ campaign for the Galaxy A Series, conceptualised by Cheil India, celebrating the trust and emotional connection the […]