Vadilal Industries and Parle Products have joined hands to introduce Melody Ice Cream, marking the popular confectionery brand’s expansion into the ice cream segment through […]
Author: The Founder
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MAGGI celebrates the journey behind its signature masala
MAGGI has unveiled a new campaign that shines a spotlight on the carefully sourced ingredients and extensive processes behind its signature masala. The initiative highlights […]
Parle-G celebrates everyday acts of kindness
Parle-G has unveiled a new chapter of its long-running ‘G Maane Genius’ campaign, shifting the spotlight from conventional achievements to everyday acts of kindness that […]
JKSC partners with Japan firm for global careers
J.K. Shah Classes (JKSC) has signed a Memorandum of Understanding (MoU) with Japan-based CPA Excellent Partners (CPAEP) to collaborate on talent development, recruitment, placement and […]
Stovekraft launches nationwide exchange campaign
Stovekraft has rolled out a nationwide consumer campaign titled ‘Ex Ko Karo Exchange’, offering customers an opportunity to exchange old cookware and kitchen appliances for […]
CaratLane launches modern Polki collection
CaratLane has unveiled a new Polki jewellery collection, bringing together the timeless appeal of uncut natural diamonds with contemporary design sensibilities aimed at modern consumers. […]
Polycab honours electricians with new campaign
Polycab India has unveiled a new digital campaign ahead of Electricians’ Day on June 10, celebrating the dedication and expertise of electricians who play a […]
Omnicom Media Group wins SBI digital mandate
Omnicom Media Group India has been appointed as the digital marketing partner for State Bank of India (SBI) following a competitive pitch process, according to […]
Centerfruit brings back iconic humour in new campaign
Centerfruit has unveiled a new advertising campaign under its iconic ‘Kaisi Jeebh Laplapayee’ platform, introducing a wedding-themed film that continues the brand’s long-standing association with […]
Catch launches Bengal-focused campaign for Haldi
Catch Salt & Spices has launched a new regional campaign for Catch Haldi in West Bengal, featuring actor Subhashree Ganguly. The initiative marks the brand’s […]